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APC by Schneider Electric

Company Profile

APC by Schneider Electric is a global leader in critical power and cooling services, providing industry leading hardware, software and services that ensure availability and reliability across the residential, business network, data centre and manufacturing environments for over 33 years.

Through its commitment to innovation, APC by Schneider Electric delivers energy efficient solutions for critical technology and industrial applications, selling through channel partners.

APC by Schneider Electric’s internal product development has been augmented with strategic acquisitions to form a product portfolio that is scalable, modular and vendor agnostic. This includes Gutor, MGE, Uniflair and AST Modular.

APC by Schneider Electric has a long history as the market leader in providing secure power services to the IT. Over the past three years, the company has expanded its products and services for industries and facilities beyond data centres, bringing in a renewed focus on industries such as healthcare, semiconductor fabrication, transportation, water, oil and gas and energy. These sectors all rely heavily on uninterrupted power for mission-critical processes such as security systems and automated manufacturing.

By expanding the market, APC by Schneider Electric has provided partners with new and exciting opportunities to access and extend their reach across these areas.

Products, Services and Solutions

3D Printing

Channel Programs

Partner Summit

A full day conference is being held for channel partners with speakers and presentations educating attendees on the key opportunities and challenges facing the ICT and data centre industry. Over 275 partners attends each year to hear educational sessions as well as technical breakouts on emerging software and products.

Channel Partner Program

The tiered certification program provides partners with an opportunity to develop sales and engineering competencies in power, cooling, security and environmental management. APC by Schneider Electric had built the program to include individuals from over 100 different channel organisations.

Resellers Training Programs

The Sales Professional Training program educates partners on how to identify, pre-qualify and position data centre opportunities based on CapEx vs. OpEx, power failures, etc. The Technical Certification Training equips partners with the tools to design & deploy optimum infrastructure solutions from the wiring closet, computer room to data centre environments.

Partner Opportunity Program

Our Partner Opportunity Management Portal (POMP) is run through Sales and allows our partners to collaborate on opportunities with our internal Channel Sales Teams. It offers one complete view for partners to submit registrations and manage their projects from pre-sales to closure.

Rewards Program

This is a channel incentive program that awards selected partners for selling products and solutions. Partners can register as an individual or sign up as a team to increase points. Members earn rewards points by selling selected products and solutions, and redeem them for rewards such as travel or events.

Champion’s Cup

Another channel incentive that rewards partners for selling APC products and solutions. It offers eight partners the opportunity of a trip to visit the world class Schneider Electric Technology Centre in St Louis, North America.

For more information, go to:


Pacific Datacom, DPSA, Dicker Data, Ingram Micro

Training Schedule

Learn about APC by Schneider Electric solutions by attending an event or web seminar.
Visit our website for further details:

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