Swatch, the Swiss watchmaker known for its colorful products, will launch its smartwatch in two countries, entering a crowded space that includes tech heavyweights Apple and Google.
Swatch - News, Features, and Slideshows
In Switzerland, "smartwatch" is no longer a dirty word.
Most smartwatches come from technology companies, but Swiss watchmakers are joining the game.
The smartwatch market could become a bit more colorful in the coming months.