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  • Educating from the epicentre - Why distributors are the pulse checkers of the channel

    Educating from the epicentre - Why distributors are the pulse checkers of the channel

    ​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

    Educating from the epicentre - Why distributors are the pulse checkers of the channel
  • IN PICTURES: Channel delves deep into disruption as rhipe Cloud Summit 2016 hits Wellington

    IN PICTURES: Channel delves deep into disruption as rhipe Cloud Summit 2016 hits Wellington

    ​Disruption is the new normal, but will partners be the disrupted or the disruptor in the Cloud economy? Local industry and technology experts from leading software vendors descended on Wellington to extract value from a channel Cloud world, at the rhipe Cloud Summit 2016.​

    IN PICTURES: Channel delves deep into disruption as rhipe Cloud Summit 2016 hits Wellington
  • IN PICTURES: Reseller News Roundtable - Facilitating distributor change in a cloud-focused channel

    IN PICTURES: Reseller News Roundtable - Facilitating distributor change in a cloud-focused channel

    If distributors are to gain traction in a cloud focused channel economy, a new market approach is required. In association with rhipe, Reseller News hosted key vendors and partners to discuss the changing channel in New Zealand, assessing the true art of coopetition and the emerging value-added opportunities cloud brings to the market at Artisan Restaurant in Wellington.

    IN PICTURES: Reseller News Roundtable - Facilitating distributor change in a cloud-focused channel
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