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News

• Twitter to start pushing advertising to users

  Twitter on Tuesday introduced a new service called Promoted Tweets, which will let companies send ads in the form of ordinary messages, according to a blog posted by co-founder Biz Stone.

• Google jazzes up ad platform for publishers

  Google has revamped its ad-serving platform for Web publishers with a redesigned interface, more statistics, improved ad-delivery algorithms and a new API for developers, the company said Monday.

• IDC: Worldwide online ad spending drops slightly in Q3

  Global online advertising spending fell slightly in the third quarter, but there are signs that the market may be recovering and could start growing again soon, according to IDC.

• US lawmakers call for online ad privacy rules

  Several Republicans joined Democratic lawmakers Thursday in calling for new rules to protect Web users' privacy in behavioral advertising networks, although many members of a U.S. House of Representatives committee suggested the rules should come from the advertising industry, not Congress.

• Paper: Consumer data helps fuel Internet economy

  Online targeted advertising and the collection of consumer data are the fuel of Internet commerce, not the major privacy problems described by some advocates and U.S. lawmakers, according to a new paper.

• Growth in US online advertising slows in Q3

  The growth slowdown affecting U.S. online ad spending this year continued in the third quarter, bad news for the many Internet companies in this market, like Google, Yahoo, MySpace and Facebook.

• US online ad growth slows in 2008's first half

  U.S. online advertising, the motor that fuels most Internet companies large and small, including Google, Yahoo, Facebook and MySpace, has seen its growth lose significant speed in the first half of this year.