Adobe and Microsoft take on Salesforce's marketing software, with LinkedIn as a weapon
Adobe and Microsoft are partnering to bolster each other's sales and marketing software capabilities, taking aim at common rival Salesforce.com.
Adobe and Microsoft are partnering to bolster each other's sales and marketing software capabilities, taking aim at common rival Salesforce.com.
Synnex has signed a “global first” cloud distribution agreement with Marketo, available through the channel in Australia and New Zealand.
Adobe has agreed to acquire Marketo in a bid to challenge Microsoft, Oracle and Salesforce in the competitive marketing cloud space.
Adobe is in negotiations to buy Marketo, a privately held cloud-based marketing software company, according to people familiar with the matter.
Marketing-software maker Marketo has agreed to be acquired by private equity firm Vista Equity Partners for US$1.79 billion, the company announced Tuesday.
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