Partner relationship management comes of age
Partner relationship management is maturing into a horizontal channel management platform aligned with CRM and marketing automation.
Jay McBain - News, Features, and Slideshows
News about Jay McBain
-
-
Why Dell’s channel religion will be tested moving forward
It was 11 years ago this week that Michael Dell penned the infamous memo declaring that its crown jewel (direct) was a revolution – not a religion.
-
IBM’s partner engagement overhaul under scrutiny
IBM is making big changes to its partner engagement models, but will it be enough to get partners on board?
