Why automation will underpin the future of channel management
The future of channel partner programs and ecosystems look set to be anchored on automation, flexibility, scalability and self-service.
The future of channel partner programs and ecosystems look set to be anchored on automation, flexibility, scalability and self-service.
Once upon a time, IT partners had a relatively simple life: close the deal, count the cash and move on to the next customer.
Forrester Research’s principal channel partnerships and alliances analyst Jay McBain takes an extensive look at the forces set to impact the channel in 2020.
Partner relationship management is maturing into a horizontal channel management platform aligned with CRM and marketing automation.
It was 11 years ago this week that Michael Dell penned the infamous memo declaring that its crown jewel (direct) was a revolution – not a religion.
How the right Microsoft CSP Partnership pushed Optimus Systems into the Growth Zone