What’s in store for the channel in 2020?
Forrester Research’s principal channel partnerships and alliances analyst Jay McBain takes an extensive look at the forces set to impact the channel in 2020.
Jay McBain - News, Features, and Slideshows
News about Jay McBain
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Partner relationship management comes of age
Partner relationship management is maturing into a horizontal channel management platform aligned with CRM and marketing automation.
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Why Dell’s channel religion will be tested moving forward
It was 11 years ago this week that Michael Dell penned the infamous memo declaring that its crown jewel (direct) was a revolution – not a religion.
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IBM’s partner engagement overhaul under scrutiny
IBM is making big changes to its partner engagement models, but will it be enough to get partners on board?
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