Why vendors must improve channel marketing
The third stage in sales and marketing transformation will be anchored around effective partner management and through-channel marketing automation.
forrester - News, Features, and Slideshows
News about forrester
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Why a state of limited competition could occur through cloud consolidation
A handful of vendors are expected to share most of the revenues in the cloud market, with a state of limited competition forecast to occur.
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Voice of the customer to the channel: “I don’t really trust any of you here”
If resellers want to succeed, they need to listen to customers rather than pushing products.
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Tim Sheedy of Forrester on why '2017 is a make or break year for CIOs'
‘Don’t become bimodal roadkill - make all technology - and the business processes they support - change fast.’
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Wall Street Beat: Despite gov't cuts, tech spending overall shows signs of life
Though the shutdown and spending cuts by the U.S. government are taking a toll on IT sales this year, market surveys and financial results from the likes of Apple and Facebook this week show some positive signs for tech.
Features about forrester
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5 things you need to know about Windows 10
With the upcoming release of Windows 10, Microsoft looks to rebound from the lukewarm reaction to Windows 8. Here are five things CIOs and other IT leaders should know about the next version of the OS.
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Five storage strategies that will save you money
Storage costs eat up at least 11 percent of IT hardware budgets, but there are plenty of ways to save money without sacrificing performance or security. In a new report called "Five Key Storage Strategies for a Down Economy," Forrester analyst Andrew Reichman provides a road map for smart purchasing and maximizing the resources you already have. Here's a summary.
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Quick returns on your green investment
Some enterprises have found ways to ensure their technology investments provide both environmental benefit and a quick return on investment.
