Google taps fitness tracker market with $2.1 billion bid for Fitbit
Google will buy Fitbit Inc for US$2.1 billion, as the biggest Web search company looks to take on Apple and Samsung in the crowded market for fitness trackers and smart watches.
Google will buy Fitbit Inc for US$2.1 billion, as the biggest Web search company looks to take on Apple and Samsung in the crowded market for fitness trackers and smart watches.
The release of Apple’s new Series 1 and Series 2 smartwatch models late in Q3 of this year, saw the vendor ship 2.8 million devices.
“The market can only get so far with 'me too' and 'copycat' wearable devices.”
“China has quickly emerged as the fastest-growing wearables market, attracting companies eager to compete on price and feature sets."
Fitbit is known for selling fitness trackers to consumers, but the company also sees its fortunes in the enterprise market.
“Cashing in on holiday sales, Apple managed to rack up over five million shipments in the fourth quarter."
A place in your pocket is no longer enough for mobile gadget makers: now, they want your body.