Under Armour buys two fitness apps, builds trove of health data
Under Armour is shelling out $560 million to buy two fitness apps, giving it access to a mountain of data about health enthusiasts that it hopes will help it to sell more sportswear.
Under Armour is shelling out $560 million to buy two fitness apps, giving it access to a mountain of data about health enthusiasts that it hopes will help it to sell more sportswear.
Events of 2020 have proven to be transformative to businesses, how they operate, and how they think about everything from their supply lines to staff health, through to resilience and continuity.