distribution

distribution - News, Features, and Slideshows

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  • Educating from the epicentre - Why distributors are the pulse checkers of the channel

    Educating from the epicentre - Why distributors are the pulse checkers of the channel

    ​As the channel changes and industry voices deepen, the need for clarity and insight heightens. Market misconceptions talk of an “under pressure” distribution space, with competitors in that fateful “race for relevance” across New Zealand. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. Traditionally, the role was born out of a need for vendors and resellers to find one another, acting as a bridge between the testing lab and the marketplace. Yet despite new technologies and business approaches shaking the channel to its very core, distributors remain tied to the epicentre - providing the voice of reason amidst a seismic industry shift. In looking across both sides of the vendor and partner fences, the middle concept of the three-tier chain remains centrally placed to understand the metrics of two differing worlds, as the continual pulse checkers of the local channel. This exclusive Reseller News Roundtable, in association with Dicker Data and rhipe, examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate.

    Educating from the epicentre - Why distributors are the pulse checkers of the channel
  • A tale of two Lenovos: how the company thrives in China

    A tale of two Lenovos: how the company thrives in China

    Consumers outside of China don't think of Lenovo much beyond laptops, but in that country the company has a wide reach including a growing line of mobile devices. Explore the hidden -- and larger -- side of Lenovo in this slideshow

    A tale of two Lenovos: how the company thrives in China
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