2011 has been notable because, in spite of the so-called global financial crisis, the New Zealand IT business has been ticking along quite nicely. New Zealand technology companies had a five percent increase in revenue in 2011 and passed the $7 billion revenue mark for the first time, according to the Technology Investment Network (TIN). The technology sector is now New Zealand’s second largest exporter, behind dairy. On top of that, a Market Measures survey of 158 domestic technology firms, released in October, found that companies that sell direct miss out on the growth potential provided by distributor and reseller channels.
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Ten years is a long time in anybody’s book. Though in the IT industry 10 years is an eternity. In 1997 you used a mobile phone that looked like a brick to make calls. You took pictures with a camera and shot videos using a video camera. Email – if you used it then – was accessed from your 486 PC.