Made in China: early mover advantage?
Cellnet’s acquisition of a factory to manufacture mobile phone and Navman accessories in China could well be at the sharp end of a new industry trend. Since acquiring exclusive distribution rights for the Scala brand of mobile, hands-free and navigation accessories for Australia and New Zealand, the company has leased a new warehouse and factory in south China’s Guangzhou. It opened officially last month. Cellnet has a team of around 20 Chinese workers, as well as a Guangzhou-based operations manager and two staff members in Australia responsible for overseeing the operation.