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  • Why the Beats deal shows Apple is actually listening

    After the Financial Times yesterday broke the news that Apple is in advanced discussions to purchase Beats Electronics for the tidy sum of $US3.2 billion, the reaction was swift and immediate: Apple has finally gone off the deep end. Clearly the company's enormous cash pile was burning a hole in Tim Cook's pocket, because no one in their right mind would spend so extravagant a sum on a trendy company that makes overrated, overpriced headphones.