AppNexus - News, Features, and Slideshows

News about AppNexus
  • 'Do not track'? Oh what the heck, go ahead

    Chalk up another victory for corporate surveillance: Five years after advocates came up with an easy way to let you browse the Web with just a little privacy, the Do Not Track system is in tatters and that pair of boots you looked at online last month is still stalking you from website to website.

  • Tour of Amazon, Google, AppNexus and GoGrid

    Who wouldn't want to live in a "cloud"? The term is a perfect marketing buzzword for the server industry, heralding images of a gauzy, sunlit realm that moves effortlessly across the sky. There are no suits or ties in this world, just toga-clad Greek gods who do as they please and punish at whim, hurling real lightning bolts and not merely sarcastic IMs. The marketing folks know how to play to the dreams of server farm admins who spend all day in overgrown shell scripts and impenetrable acronyms.