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News about advertising

Targus goes outdoors to build brand and support Kiwi channel

By Rob O'Neill | 13 August, 2018 09:15

Targus has launched its first local outdoor media campaign in support of a new brand proposition and product line-up in New Zealand.
TVNZ acts as Google prepares to retire Doubleclick Sales Manager

By Rob O'Neill | 17 April, 2018 10:30

TVNZ is going to market for a new ad sales management system after Google announced it would retire its Doubleclick Sales Manager next year.
That ad blocker you love? It's costing publishers a pretty penny

By Katherine Noyes | 11 August, 2015 12:04

Ads have long been part of the trade-off for users of the free Web, but the rise of ad blockers is making it increasingly difficult for publishers to sustain that ad-supported model.
Facebook gives businesses more ways to privately message users

By Zach Miners | 06 August, 2015 04:49

Facebook is giving businesses more reasons to use Facebook Messenger to reach customers.
EFF-led group wants to give do-not-track some bite

By Mikael Ricknäs | 05 August, 2015 03:09

For years now, checking the "do-not-track" option on your browser has been little more than wishful thinking on the part of users who care about privacy online. But now a group led by the Electronic Frontier Foundation is looking to make that a more meaningful action.

Features about advertising

INSIGHT: Rise of online means days of hit-and-miss advertising are fast ending

By Edited by James Henderson | 12 February, 2015 03:24

Advertising as an attempt to persuade people to buy things is as old as the hills and it certainly predates by millennia the print and electronic delivery technologies that became so powerful during the last century.

Events