Targus goes outdoors to build brand and support Kiwi channel
Targus has launched its first local outdoor media campaign in support of a new brand proposition and product line-up in New Zealand.
Targus has launched its first local outdoor media campaign in support of a new brand proposition and product line-up in New Zealand.
TVNZ is going to market for a new ad sales management system after Google announced it would retire its Doubleclick Sales Manager next year.
Ads have long been part of the trade-off for users of the free Web, but the rise of ad blockers is making it increasingly difficult for publishers to sustain that ad-supported model.
Facebook is giving businesses more reasons to use Facebook Messenger to reach customers.
For years now, checking the "do-not-track" option on your browser has been little more than wishful thinking on the part of users who care about privacy online. But now a group led by the Electronic Frontier Foundation is looking to make that a more meaningful action.
Advertising as an attempt to persuade people to buy things is as old as the hills and it certainly predates by millennia the print and electronic delivery technologies that became so powerful during the last century.