Leading vendors outline key marketing challenges while documenting examples of best practice and revamped engagement strategies in 2020.
And that’s partly because it’s making it easier for Microsoft to head in a direction it was already taking.
Vendors are spectacularly missing the mark in managing the fallout of Covid-19 in the channel, with partners in Asia Pacific condemning current relief efforts.
In leveraging multiple decades of channel experience, this guide is designed to help distributors overcome market challenges related to Covid-19.
In the case of Covid-19 - a once in a generation crisis - it’s accurate to report that the channel ecosystem is under water.
Managing large partner ecosystems during a period of crisis is no easy task as vendors balance short-term and long-term priorities.
VMware has entered a new phase of partnering through the launch of a program which challenges traditional channel practices.
In assessing the channel landscape - locally, regionally and globally - partners are gearing up for another year of frenzied M&A activity.
Lenovo has unveiled plans to prioritise growth in key technology segments, delivered through partners specialising in services.
With end of support for Windows 7 coming to a close, the channel is preparing to capitalise on increased appetite for tech refreshes.
Satya Nadella has been Microsoft CEO for more than five years. Along the way, he’s made dramatic changes in the way Redmond operates.
The new CEO of Snowflake talks frankly about what he wants to bring to the company and some of the key challenges on his agenda.
Veeam Software on-boarded more than 3600 new customers across APJ in 2018, driven by a strategy built on “100 per cent” channel engagement.
Mike Morgan, vice president and managing director of Asia Pacific at Insight, explains the story behind swapping tradition for innovation.
Salesforce partner Davanti Consulting has expanded into Australia and opened two offices located in Melbourne and Sydney.
StorageCraft has been investing in its Australian and New Zealand business by hiring more marketing, pre-sales, territory account manager and sales and support staff.
Dell Technologies has unveiled a new portfolio of infrastructure solutions designed to simplify hybrid cloud deployments, delivered through an ecosystem of VMware providers and hyper-scalers.
Managed service providers are well positioned to pursue a sale process in a market dominated by buyers, but remain hampered by unrealistic valuation expectations.
The channel is made up of four types of managed service provider, with each standing to dictate the terms on which a business owner can negotiate an exit strategy.
US-based investment firm Bridgewest Group has acquired Provoke Solutions, as part of plans to provide “substantial growth capital” for the tech specialists.
A look inside the comprehensive remote training and certifications options now available via the AWS partner network
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