Delivering a dynamic and engaging mobile experience is becoming essential to retailers, and big data marketing applications company BloomReach believes that its new big data application is the key.
Australian point of sale (POS) distributor, Goodson Imports, has inked distie deals with Slovenia-based computer terminals and peripherals vendor, Tipro, and computer input devices vendor, Cherry.
Reports of an imminent and broad Microsoft business reorganization keep mounting, including an anonymously sourced article from The Wall Street Journal's AllThingsD blog that says CEO Steve Ballmer will unveil the plan on Thursday.
LG is using a new video to promote an event in New York City on Wednesday, 7 August, evidently to unveil its new Optimus G2 smartphone running a faster Snapdragon 800 processor.
NZ Reseller News is excited to announce the relaunch of our online brand. The Reseller News site is now run by IDG's team of NZ editors and journalists, backed by IDG's regional and global resources.
Both the MacBook Air and MacBook Pro are great machines, but with less than £50 difference between the 13" Air and 13" Pro, which do you go for?
Nokia's latest low-cost phones, the 207 and 208, have integrated support for social networking as well as Exchange and can be turned into a USB modem.
Gartner has lowered its expectations for growth this year in global IT spending, saying it will rise 2 per cent to $US3.7 trillion. Earlier this year, the analyst firm predicted 2013 growth of 4.1 per cent.
Amazon is helping to push 3D printing into the mainstream with a new section on its site dedicated to the miniature manufacturing plants. The online shopping giant joins Staples, which in early May became the first major U.S. retailer to sell a 3D printer.
Aruba Networks has partnered with Australian start-up DC4G to offer retailers a range of proximity marketing capabilities through free Wi-Fi around the country.
Adobe has assured its swing to the Cloud won’t impact its channel or retail relationships.
Digital marketing and media solutions vendor, [[xref:http://www.arnnet.com.au/tag/adobe|Adobe|All on Adobe]], is pursuing greater penetration in the enterprise market with its Marketing Cloud solution through a new partnership with Stonebridge Systems.
Although Apple is often considered to have led the market in terms of defining new products with new form factors, the vendor is, for the first time, responding to market pressures and trends through the introduction of its new 7-inch iPad Mini tablet, according to analyst firm, Ovum.
Barnaby Jack hit the jackpot at Black Hat on Wednesday. Twice.
The IT and consumer electronic industries are afflicted by poorly trained sales staff, which is costing Australian retailers more than A$1 billion in missed sales, according to performance analysis firm, Grass Roots Group. In a survey titled Are you being sold, 1400 mystery shoppers tested consumer electronics and IT retailers in Australia, China, India, Indonesia, Singapore, South Korea and Thailand. The company tried to ascertain how effective sales staffs across the sector were at selling a particular electronic product from a list of 14 assigned brands including Sony, Canon and LG. According to its findings, 30 percent of salespeople neglected to ‘close’ the sale or asked the customer whether they would like to purchase the product. Around 77 percent did not cross-sell complementary products, and 20 percent did not approach the shopper at all. Australia was at the lower end of the spectrum, with only 10 percent of mystery shoppers finding services beyond expectations. Twenty percent of shoppers said services barely made the grade. And despite having strong product knowledge, almost 30 percent of surveyed staff failed to close the sale, while 79 percent forgot to up sell with complementary offerings. The saving grace for Australian sales employees was their friendliness. Grass Roots reported 75 percent of shoppers rated their salesperson as good to excellent, compared to the regional average of 56 percent. Overall, the country outperformed its peers in the region and was better at determining customer needs. In a statement, Grass Roots Asia director, Steve Hibberd, said the results showed a general lack in fundamental sales skills that was losing the sector millions of dollars. “As much as I’d be concerned if I were Canon, LG or Sony, I’d probably be a lot more concerned if I were one of the major electronics retailers,” Hibberd said in a statement. “Millions of dollars are literally walking out of their stores due to the lack of some really basic sales skills. Even in a fast food restaurant, I get asked if I want fries, but these relatively big ticket sales aren’t attracting anywhere near the same level of discipline.” Hibberd told ARN a number of factors contributed to the lacklustre results including poor wage and shortcomings in staff training. “Retail salespeople are fairly low paid in the Australian marketplace and are too often not provided with a reason to engage or growth path for them to invest their mind and energy to become the best they can be,” he said. “Retailers could do a better job of engaging, educating, training, recognising and rewarding staff for behaviour that will maximise customer opportunity and grow their business.” Vendors could also collaborate with retailers to help developing skills for sales staffs. “There is a huge focus in brand manufacturers and their relationship with retailers but not enough of that flows down to the actual retail salespeople,” Hibberd said. “So brands can help in training, rewarding and recognising staff to help retailers with funding and content to enable that, which is not done to a large enough degree at the moment.”
PC giant Dell has inked its third retail partnership in Australia, forging an agreement with the Woolworths-owned Dick Smith stores.
Christmas retail spending proved generally positive for vendors selling at retail, with big ticket items performing strongly and some surprises in the printer market.
According to New Zealand country manager Sim Bong, Laser has got off to a stronger than expected start since it opened for business earlier this year.
The storied Toshiba laptop brand relaunched globally as Dynabook last year. Kickstarting 2020, the channel-centric vendor has been offering partners a $50 incentive per notebook sold.. Read more