rhipe Cloud Start-up Dialogues - How to build and market your SaaS company

Building a software-as-a-service solution is one thing, but selling into the market and scaling the business behind it is something else entirely.

The software-as-a-service (SaaS) market is booming, with more independent software vendors (ISVs) than ever building and delivering their own solutions into an increasingly crowded market.

But where there’s competition, there’s also opportunity. Lots of it. Software-as-a-service continued to be the largest worldwide public cloud services market segment by revenue in 2020, forecast to grow to US$104.7 billion this year, according to industry analyst firm Gartner.

Clearly, there is money to be made in the SaaS space. However, for ISVs starting out on their journey to becoming leading players in their respective fields — and taking a substantial slice of global SaaS spend in the process — the path ahead may seem daunting.

Regardless, with the right approach, and a little bit of strategic insight, the journey from here to there may turn out to be easier than it seems at first glance, with tried and tested business techniques and strategies to help guide the way.

This ARN and Reseller News Webinar event, held in partnership with rhipe, will look at the opportunities in the market for ISVs and other SaaS providers, whether start-ups or scale-ups, and examine how they can build their business, grow their market presence and, ultimately, dominate in their field.

Key areas of discussion will include:

  • Opportunities for SaaS providers and ISVs in the market
  • Challenges for start-ups and scale-ups in the market
  • Identifying market needs and best positioning
  • Developing unique or compelling solutions
  • Driving innovation and creating new technology
  • Building a mature business
  • Raising capital to fund growth
  • Marketing your business and selling your solutions
  • Making the most of cloud marketplaces
  • Scaling to meet market demand
  • Building a pathway to a sustainable future
  • Exit planning

Webinar Sponsor

rhipe Cloud Start-up Dialogues - How to build and market your SaaS company


Thursday, 10th Dec 2020 11:30 a.m. - 12:15 p.m.


Live to your computer

Webinar Sponsor

  • Microsoft
  • rhipe

Who Should Attend

Free-to-attend, this virtual event is open to all executives, business and technical professionals from partner organisations.

*IDG reserves the right to limit attendance to those working in reseller business (C-level management, Sales Managers, Technical Managers, Channel Manager, BDMs) who meet the attendee criteria and refuse attendance by anyone from competing vendor, distributor or media organisations.