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  • 9 June 2004 11:16

Overture Australia and News Interactive sign web advertising agreement

Agreement increases Overture Australia’s network reach to over 85 percent, gives News Interactive Australia’s most sophisticated search offering for consumers

SYDNEY, June 9, 2004: Overture Services, a provider of essential online marketing services, and News Interactive (News), the digital arm of News Limited, Australia’s largest media network, have announced an exclusive distribution agreement that will bring Overture’s entire range of products to News’ network of leading Australian websites.

Effective June 10, News Interactive's sites will begin displaying Overture’s Precision Match1 sponsored search and Content Match2 contextual advertising listings. In addition, News Interactive will be implementing Site Search3, Web Search4 and Multimedia Search5 functions powered by Yahoo! Search Technology across its sites, including, CareerOne and AustralianIT.

Ms Mel Bohse, Managing Director, Overture Australia, said, “News Interactive realised early on the many benefits of implementing Overture’s entire range of search products and services. As such, it now has a leading solution for driving Internet traffic to advertisers – one that also provides a superior search experience for Australian consumers”.

Nic Jones, Managing Director of News Interactive, said, “As the first network in Australia to implement Overture’s entire online marketing suite, we believe that our agreement with Overture will set a precedent for the Australian industry. By combining the expertise of both our companies we will capture significant value in one of the fastest-growing online advertising markets”.

Ms Bohse continued, “News increases Overture’s distribution network to over 85 percent6 of Australian Internet users – including over five million unique visitors7 per month via News Interactive. This reach gives Overture’s Australian advertisers access to the most extensive distribution network in Australia”.

Mr Jones continued, “We are also excited about being able to enhance our user’s experience across the News Interactive network, delivering news and information that is highly relevant and targeted to each user’s preference. We look forward to a successful and mutually beneficial partnership with Overture”.

Advertisers wanting to learn how they can get their products and services listed across News Interactive and Overture Australia’s other partner sites should call 1800 708 388 or visit


1 Precision Match is when Overture serves advertiser listings as ‘Sponsor’s Links’ resulting for Web searches conducted by Internet users. Previously called P4P, Precision Match means advertisers pay only when a user clicks on their listing. Price per click is determined by how much the advertiser chose to bid for the search term.

2Content Match is Overture’s contextual advertising product, which places the company's search results on relevant content-based pages of its distribution partners' Web sites. As with Overture's P4P listings, advertisers pay only when a user clicks on their listing. Content Match is offered on a wide variety of content and information pages that get thousands of views every day.

3 Site Search is when Overture’s parent company, Yahoo, enables consumers to use an advanced search option, to search for content within a specific website. For example, a user may want to search News Interactive site to find all stories related to “sailing”, and the technology would pull up all relevant matches to the keyword. This is important as some websites are not equipped with effective search capabilities on their own site.

4 Web Search is when Overture’s parent company, Yahoo, provides the technology for consumers to search the Internet from the home page of an organisation’s website.

5 Multimedia Search is when Overture’s parent company, Yahoo, provides the technology for consumers to search the Internet, specifically for images, from web pages across the Internet.

6 According to Neilsen Netratings 7 According to Red Sheriff, March 2004

About Overture Overture Services, Inc., a wholly-owned subsidiary of Yahoo! Inc., offers essential marketing services for companies doing business online. The company's search-based products and tools help businesses connect with highly motivated customers. Overture is based in Pasadena, Calif. with U.S. offices in New York, Chicago and San Mateo, CA. The headquarters for Overture's non-U.S. business is in Ireland, with offices across Europe, Asia, and Australia. For more information about Overture, visit Overture is a service mark of Overture Services, Inc.

About News Interactive News Interactive is one of Australia’s most successful online publishers and the digital arm of News Limited, Australia’s largest media company. It provides advertisers with opportunities to promote their brands and services across some of the country’s leading websites and well known brands:,,,, and News Interactive also operates websites for News Limited's major metropolitan newspapers, including The Australian, The Daily Telegraph, The Courier-Mail, The Herald Sun and The Advertiser. For more information, see


For more information about Overture:

Blackie McDonald Grant Thomas, Account Director 02 9929 0200

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