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  • 11 May 2004 15:01

Overture Australia and ninemsn sign web advertising agreement

Agreement increases Overture Australia’s network reach, provides paid listings for ninemsn users and delivers qualified leads to advertisers

SYDNEY, May 11, 2004: Overture Services, a provider of essential online marketing services, and ninemsn, Australia’s number one online publisher, today announced a major distribution agreement that will see Overture’s Pay for Performance (P4P)1 search advertisements listed across ninemsn from May 21, 2004.

Mel Bohse, Managing Director, Overture Australia, said, “ninemsn increases Overture’s distribution network to 70 percent2 of Australian Internet users – including over 6.7 million unique visitors3 per month via ninemsn. This reach gives Overture’s Australian advertisers access to the most extensive distribution network in Australia”.

Martin Hoffman, CEO of ninemsn, said, “Overture offers a sophisticated way of monetising search listings through its P4P and related products. The addition of Overture listings will ensure greater relevance for ninemsn users while delivering highly qualified leads to advertisers”.

Hoffman continued, “Search advertising has been booming in the US and UK for some time. We believe that this agreement signals the start of real growth in this area in Australia. Advertisers are recognising the strong returns available to them when they are able to reach customers at the precise time they are most interested in their products”.

With Overture’s sponsored search service, advertisers pay to receive premium placement within ninemsn’s search results. Advertisers only pay when a user clicks on their listing. Changes to ninemsn’s user interface mean a user can clearly identify both the paid and search generated result listings.

Advertisers wanting to learn how they can get their products and services listed across ninemsn and Overture Australia’s other partner sites should call 1800 708 388 or visit


1 Pay-for-Performance (P4P) is when Overture serves advertiser listings as ‘Sponsor’s Links’ resulting for Web searches conducted by Internet users. As the term suggests, P4P means advertisers pay only when a user clicks on their listing. Price per click is determined by how much the advertiser chose to bid for the search term.

2 According to Neilson Netratings 3 According to Neilson Netratings

About Overture Overture Services, Inc., a wholly-owned subsidiary of Yahoo! Inc., offers essential marketing services for companies doing business online. The company's search-based products and tools help businesses connect with highly motivated customers. Overture is based in Pasadena, Calif. with U.S. offices in New York, Chicago and San Mateo, CA. The headquarters for Overture's non-U.S. business is in Ireland, with offices across Europe, Asia, and Australia. For more information about Overture, visit Overture is a service mark of Overture Services, Inc.

About ninemsn ninemsn is Australia's number-one website capturing the largest online audience in Australia, with over 6.7 million people visiting each month. Formed in 1997, ninemsn is a 50:50 joint venture between Microsoft Corporation and PBL. ninemsn is currently ranked as Australia's leading online publisher with over 73 percent reach to all Australian internet users.


For more information:

Blackie McDonald Grant Thomas or Georgia Sweetapple, Account Directors 02 9929 0200

Ngaire Moyes Manager – Corporate and Public Relations ninemsn 02 9383 6114

SOURCE: Overture Services, Inc.

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