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  • 8 June 2004 17:31

Intel, Shanda Work To Advance The Digital Home


SYDNEY, Australia, June 8, 2004 — Working to develop the next generation of interactive entertainment solutions for the burgeoning online industry in China, Intel Corporation and Shanda Networking today signed a Memorandum of Understanding (MOU) to cooperate on software development for the digital home. The MOU outlines efforts the companies will undertake to advance interactive gaming and digital entertainment in the home.

China’s online gaming and entertainment industry is growing robustly, with industry analyst firm IDC estimating up to 54 million gamers by 2008. In addition, IDC predicts the existence of more than 187 million Internet users in China by 2008. Cooperation by Intel and Shanda is focused on developing rich, online content for digital homes based on Intel client and server technologies.

“Intel’s collaboration with Shanda will create immersive entertainment experiences for consumers, which will in turn help drive PC and broadband usage in China,” said John Antone, vice president and general manager of Sales & Marketing Group Asia Pacific Region.

As part of the agreement signed today, Intel and Shanda will focus on developing total online interactive entertainment solutions for a variety of devices including PCs, TV set-top boxes and mobile phones based on Intel chip architectures. The two companies will also establish a digital home and game testing and innovation centre and focus on creating client, content and infrastructure solutions for the online entertainment business. Furthermore, Intel and Shanda are working together to lower the total cost of ownership of Shanda’s datacentre infrastructure using Intel server technologies such as Intel® Itanium® and Xeon™ platforms and tools.

“Shanda’s goal is to become an interactive entertainment content provider with international influence,” said Chen Tianqiao, Shanda Networking chairman and CEO.

“China’s interactive entertainment market holds great potential. This cooperation between Shanda and Intel will provide advanced digital home solutions to both Chinese and global users, delivering entertainment to a wide variety of homes.”

“Intel’s objective is to provide the essential building blocks to enable consumers to enjoy the best entertainment experience possible.” Antone said. “As consumer electronics and content shift from analog to digital, a great opportunity arises to accelerate the adoption of the latest digital home technologies and solutions.”

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