The focus must be on enterprise security.
- 5 June 2007 10:04
NETGEAR’s Service Provider Business Unit reels in the big fish
NETGEAR (Nasdaq: NTGR) has formed a dedicated business unit to service the telecommunications, Internet Service Provider (ISP) and Voice Service Provider (VSP) enterprises, spring-boarding off the company’s success in the ADSL modem and gateway spaces.
NETGEAR has already achieved considerable success with its new Service Provider Business Unit and is building momentum globally, securing partnerships in Australia, New Zealand, Korea, Japan, South America, the United States and Europe. During the last reported fiscal quarter, NETGEAR’s service provider business accounted for 21 per cent of the company’s revenue.
NETGEAR’s Australian country manager, Ryan Parker, explained, “NETGEAR has traditionally focused on the home and business space, and its expertise in these sectors has enabled the company to emerge as a leader in the ADSL modem and gateway markets.”
To date, the A/NZ division has formed partnerships with local providers such as Engin and MyNetFone. NETGEAR’s US division has formed partnerships with Comcast, TimeWarner Cable and Charter Communications, while the EMEA region has partnerships with companies such as Vodafone, AOL, Sky, Virgin Media and TDC.
Most recently, NETGEAR Australia has formed a partnership with national broadband ISP, Netspace, to become the company’s exclusive supplier of ADSL/ADSL2/2+ modems for the consumer market.
Netspace’s Managing Director, Stuart Marburg, said the partnership was an important strategic move for the company due to the record growth the company has achieved in the business. “We conducted an extensive review of the broadband hardware manufacturers in the market and thoroughly tested a number of brands before signing with NETGEAR as our preferred consumer modem supplier.
"We were very impressed with NETGEAR’s competitive modem offering and its ease of configuration and use for the customer, as well as the support it offered ISPs.”
NETGEAR’s Parker said, “NETGEAR is excited to be working with Netspace. This new partnership means Netspace can add NETGEAR’s CPE to their existing strong customer offering of value for money broadband plans,” explained Parker.
A core focus of NETGEAR products has long been ease of use. “Creating a positive usability experience for consumers is key to NETGEAR’s success. By delivering ease of installation on our consumer products we have reduced our support costs internally. This is just one example of the benefits we provide our partners who work in the ever-competitive service provider space,” stated Parker.
“NETGEAR understands service providers have unique requirements and the service provider business unit has the expertise, resources and flexibility to meet the requirements of these partners.
“The NETGEAR Platinum Service Provider Program enables ISPs and VSPs to focus on promoting their products and services, while NETGEAR adds value through their CPE (Customer Premise Equipment), support programs and third-party logistics,” explained Parker.
Third-party logistics services include pre-configuration to a service providers specific requirements, advanced settings configuration, VPN and voice services configuration, in conjunction with the ability to cost effectively drop ship products to their customers.
“Through its existing channels, NETGEAR offers solutions for service providers’ customers, broadening the reach service providers have into the market -- an example being our partnership with Netspace,” concluded Parker.
Established in 1992, Netspace is one of Australia’s longest running Internet Service Providers (ISP) and broadband specialist that is 100 per cent Australian owned and operated. Headquartered in Melbourne and with a local presence in Western Australia and Tasmania, Netspace is committed to keeping communication technology simple, fair and accessible for all Australians to enjoy. Web reference: www.netspace.net.au.
NETGEAR (Nasdaq: NTGR) designs technologically advanced, branded networking products that address the specific needs of businesses and home users. Headquartered in Santa Clara, California, NETGEAR’s suite of approximately 100 products enables users to share Internet access, peripherals, files, digital multimedia content and applications among multiple personal computers and other Internet-enabled devices. For more information, visit the company's website at www.netgear.com.au or call 02 8448 2072.
NETGEAR and the NETGEAR logo are registered trademarks of NETGEAR, Inc. in the United States and other countries. Other brand and product names are trademarks of their respective holders. Information is subject to change without notice. All rights reserved # # # Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 for NETGEAR, Inc.: This release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, the expected performance characteristics, specifications, market acceptance, market growth, specific uses and market position of NETGEAR, Inc. and its products and technology are forward-looking statements. Other forward-looking statements generally can be identified by the use of forward-looking terminology such as, “believe”, “expect”, “may”, “will”, “intend”, “estimate”, “continue”, or similar expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include, without limitation, the price and performance requirements of our customers, demand for our products, potential delays in development or certification of our products and other risks detailed in our periodic reports and other documents filed with the Securities and Exchange Commission. We caution you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. NETGEAR does not assume any obligation to update these forward-looking statements.