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  • 4 March 2010 12:47

AVG (AU/NZ) Guarantees Renewal Commissions for Resellers

In a security industry leading initiative, AVG (AU/NZ) Pty Ltd, the Australian, New Zealand and South Pacific distributor of the award-winning AVG Anti-Virus and Internet Security software, has announced a revolutionary earnings guarantee for its channel on licence renewals, increases and upgrades.

Across the security marketplace, when customers renew (extend the licence period), increase (protect more PCs) or upgrade (change to a product providing more protection) their software licences direct with a vendor, the reseller receives no commission. This general channel issue has now being specifically addressed by AVG (AU/NZ) for its resellers.

Under AVG (AU/NZ)’s Direct Renewal Guarantee, active resellers who have sold the initial licence and whose customers renew, increase or upgrade their licences direct with AVG (AU/NZ) will receive a sales commission..

“When one of our resellers introduces a client to AVG, we recognise the importance of this reseller relationship by ensuring that the renewal, increase and upgrade revenue is shared with that reseller even when the client finds it easier to purchase through our web site,” said Michael Dowling, AVG (AU/NZ) Corporate Sales Director. “Sharing in the ongoing rewards is what a true partnership is about.

“This is a truly revolutionary initiative,” Dowling continued. “Until now if a customer buys a boxed product off the shelf in a reseller’s store or online and then installs it, the reseller had no access to the ongoing revenue stream. That’s why retail box prices are typically much lower than vendor-direct online purchases. The other security vendors don’t let their resellers share in the ongoing value of the customer. Well, AVG (AU/NZ) now does. “We are very conscious of the need to support our channel and maximise the value of being an AVG reseller,” said Dowling. “Our channel model has been extremely successful for us. Now we’re going to make it really hum.”

Through the newly improved AVG (AU/NZ) Reseller Centre Portal, resellers can monitor all licences directly under their control and see reminders about upcoming renewals. Now they can also see the sales commission being accrued if customers renew, increase and upgrade their licences direct with AVG (AU/NZ).

“This Direct Renewal Guarantee shows the real value of our annual reseller survey. The feedback from resellers in the recent survey showed a real concern that they didn’t earn anything if their client renewed, increased or upgraded directly online with AVG (AU/NZ),” Dowling continued. “We’re willing to listen and follow through creatively. We’ve created a point of differentiation for our resellers beyond the quality of our products and service. It’s about securing and maintaining a profitable ongoing relationship between us.”

Those wishing to become AVG (AU/NZ) resellers can sign up online at

About AVG (AU/NZ) Pty Ltd —

Based in Melbourne, AVG (AU/NZ) Pty Ltd distributes the AVG range of Anti-Virus and Internet Security products in Australia, New Zealand and the South Pacific. AVG software solutions provide complete real-time protection against the malware, viruses, spam, spyware, adware, worms, Trojans, phishing and exploits used by cyber-criminals, hackers, scammers and identity thieves. AVG protects everything important and personal inside computers — documents, account details and passwords, music, photos and more — all while allowing users to work, bank, shop and play games online in safety. AVG provides outstanding technical solutions and exceptional value for consumers, small to medium business and enterprise clients. AVG delivers always-on, always up-to-date protection across desktop, and notebook PCs, plus file and e-mail servers in the home and at work in SMBs, corporations, government agencies and educational institutions.

AVG products actively protect over 110 million users worldwide, including more than 3.6 million users in Australia and New Zealand.

AVG (AU/NZ) has more than 2700 resellers across Australia, New Zealand and the South Pacific.

For more detailed information please contact:

Lloyd Borrett AVG (AU/NZ) 03 9581 0807 Shuna Boyd BoydPR 02 9418 8100

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