What is EDGE?

EDGE is the leading technology conference for business leaders in Australia and New Zealand, built on the foundations of collaboration, education and advancement. 

The market is saturated with conventional conferences following traditional rules of engagement, delivering predictable insights with no actionable takeaways or outcomes. 

In an industry fixated on the why, EDGE focuses on the how, offering step-by-step guidance around business growth, customer acquisition and executional excellence. 

Attendance at EDGE is by invitation only, limited to decision-makers shaping the technology landscape on both sides of the Tasman. 

Such high calibre of attendance is the catalyst for a four-day destination event designed to provide business coaching at an executive-level, targeting seasoned leaders to aspiring entrepreneurs.

COLLABORATE 
EDGE hosts the most influential business leaders in technology, offering an environment to create long-lasting market connections.

EDUCATE 
EDGE offers local insights through compelling speakers, in-market research and interactive sessions to equip business leaders with the information required for success.

ADVANCE
EDGE provides actionable takeaways through consumable and transferable content to ensure post-event execution is achievable and attainable.


Content at EDGE 2020

The changing customer agenda, driven by a new market outlook, has created idea overload in the channel.

From the creation of concepts to the shaping of strategies, clear narratives have emerged advocating business and technological transformation.

Yet the ecosystem remains paralysed by inaction as partners meander from one theory to the next, in a channel lacking an actionable blueprint for growth.

In 2020, knowledge is not power, rather potential power. Today, power lies in execution.

Echoing the words of Steve Jobs, “ideas are worth nothing unless executed, execution is worth millions”, EDGE 2020 will move beyond ideas and into execution, side-stepping the ‘why’ to outline the ‘how’ aspect of change.

EDGE 2020 will help partners:

- Maximise the idea selection process to ensure valid concepts arise
- Explain how to balance transformational activities with day-to-day operations
- Outline how to convert vision into action through day one execution plans
- Create step-by-step guides to excel in business, technology, sales and marketing
- Detail how to maintain momentum once projects are implemented


Who attends EDGE?

EDGE plays host to the most influential business leaders in technology, reflective of a diverse, innovative and expanding ecosystem in Australia and New Zealand. 

As the world becomes more collaborative, so is the network of providers delivering transformational solutions to customers. 

Different technology buyers are requiring different technology partners, challenging the market status quo in the process. 

Mirroring the market, EDGE brings together emerging and established technology players, spanning bleeding edge start-ups and cloud specialists to independent software vendors and application developers. 

This is complemented with business consultants and boutique agencies, alongside solution providers and system integrators - all collaborating, all contributing. 

EDGE creates a unique environment in which extreme partner types can join forces in the pursuit of innovation, acting as the conduit for customer transformation.


Where and when is EDGE 2020?

Hamilton Island - July 26 - July 29, 2020*.

*Partner delegates from New Zealand will commence their EDGE experience from Saturday, July 25.