Data centre technology isn’t just something that applies to technologists. Instead, it should also be on the executive agenda, says Andrew Foot, MD for EMC Converged Platforms VCE. That’s because speed counts.
It’s not the big that eat the small, it’s the fast that eat the slow. That’s the title of a book by Jason Jennings, and in it, he points out how speed has become a competitive tool.
However, there is a difference between speed and haste and that comes down to the quality and quantity of information available to decision-makers.
In addition to speed, today’s world is also driven by convenience. That applies in our personal lives, where we expect – and get – speed, information and convenience as a matter of course. It also applies in the professional context, where the same levels of efficiency have to underpin business services.
To achieve them, converged infrastructure is quickly becoming a necessity.
That’s because whether your customers are operating a small, medium or large business, they depends on rapidly executed processes, efficient software and business systems which delight internal customers (their users) so they can get their jobs done without hindrance.
At a foundational level, achieving that level of performance depends on sound data centre infrastructure. If that infrastructure is outdated, excessively complex or just plain old and slow, business performance will take a knock.
It is precisely this that next-generation converged infrastructure addresses. As pre-integrated solutions which combine compute, data storage, networking, virtualisation, management software, orchestration, and applications into a literal single box, converged infrastructure is not only easily and rapidly deployed, it is also easily managed.
And it is fast.
But what exactly does ‘fast’ mean? At an infrastructure level, it means throughput, or ‘speeds and feeds’. While important, it is what those speeds and feeds translate into at a business level which is of real interest.
It is because converged infrastructure frees IT teams to focus on delivering services instead of integrating and maintaining infrastructure, those who have seen the light are benefiting from a time to market for new initiatives over four times faster than ‘traditional’ infrastructure. They have 96 per cent less downtime and spend 41 per cent less time keeping the lights on (according to researcher IDC)*.
In practice, when the foundation is converged infrastructure, it means the ability to empower your customer’s organisation with on-demand, cloud services that shrink time to market, reduce operating cost and fuel digital transformation. It provides a platform for them to monetise information to gain a competitive advantage with big data, and it accelerates the performance of their critical workloads.
Whether in the cloud or on premise, converged infrastructure is relevant for your customers today.
What’s more, converged infrastructure has, until very recently, been the preserve of larger companies with sizable budgets. However, your small to medium-sized customers can now take advantage of this technology and compete with the big companies, with options now available which ‘democratise’ converged infrastructure.
What is clear is that to maintain competitiveness in a world where speed counts, it is imperative to make sure you’re delivering the infrastructure that the market demands today. Be the fast, not the slow.
To learn more about EMC’s Converged Infrastructure Platforms contact firstname.lastname@example.org
*Source: IDC White Paper, sponsored by VCE, "The Business Value of VCE Vblock Systems: Leveraging Convergence to Drive Business Agility." May 2015.