As New Zealand continues to embrace cloud computing, in unison with better connectivity nationwide, opportunities are rife for the local channel as businesses unleash the potential of network innovation.
In a market where the pace of change is accelerating at an unprecedented rate, the network has taken on a new level of importance in business, as it becomes the vehicle for driving digital change throughout enterprise.
Specific to New Zealand, and the growth of the Government’s Ultra-Fast Broadband (UFB) build, the rising tide of digital disruption has formed a heavily reliance on high-performance networks, widely regarded as a key area of potential for reseller partners.
“UFB and the way the New Zealand telecommunications market has been set up means that Kiwi businesses and consumers have access to world-class connectivity,” observes Ken Lord, Country Manager, Juniper Networks New Zealand.
“This connectivity drives demand for new services and changes the way businesses use technology.”
As one of the most radical and pioneering initiatives on the planet, New Zealand’s UFB rollout - which is over 50 percent complete - stands to transform all sectors, from health, to education, finance and enterprise.
But as businesses become better connected, and ramp up cloud migration efforts, the role of the network gains greater importance.
Led by software-defined networking and its ongoing impact on the market, the need for greater flexibility and agility in the network has taken a central role in enterprise.
With Juniper Networks at the forefront of such change in New Zealand, Lord says partners can utilise the tech giant’s standing as a leading technology innovator, in response to changing market demands.
“There’s no doubt about it, customers are beginning to see the value of being better connected,” Lord adds.
“Businesses are now focusing on how to take advantage of software-defined networking which offers key opportunities for partners to take advantage.”
Disruptive by definition, as the software-defined networking market grows in New Zealand, channel partners stand to capitalise from networks that are easier to manage and better capable of providing customer applications.
Gartner forecasts that software-defined networking will be deployed in over 10,000 enterprise networks worldwide by the end of 2016 - at present, Juniper powers 97 of the Fortune Global 100 networks across the globe.
Built on a heritage of innovation, Lord believes the market growth offers Kiwi partners the opportunity to play a strategic role in the change.
“In conjunction with Network-Function Virtualisation and the array of orchestration and automation tools available now, this sort of technology will make the deployment and consumption of IT services more agile and efficient,” Lord says.
“As carriers and businesses examine how to maximise the benefits of both software-defined networking and network-function virtualisation, partners can play a critical role in providing the delivery of faster and more dynamic services.”
As software-defined networking (SDN) continues to gain ground within the broader enterprise and cloud service provider markets for data centre networking, as a 100 percent channel focused company, Juniper partners can help organisations future-proof for the cloud era with an open software-defined networking solution, one built around high-performance, elasticity and security.
“Juniper provides high-performance routing, switching and security solutions to power and protect the network, and the applications and services that run on it,” Lord adds.
“This high-performance network infrastructure supports converged data, voice, video and wireless applications across extended enterprises and creates a responsive and secure environment for accelerating the deployment of services and applications over a single network.”
With the technology now taking off across New Zealand, the hardware-orientated market of the past is transitioning into a more software and services driven entity, allowing strategic thinking partners to play a pivotal role in the customer consultation process.
While software-defined networking didn’t arrive on Kiwi shores overnight, with industry titans such as Juniper set to further disrupt the local market in 2016, now is the opportune time for the channel to jump on board.
For more information about Juniper Networks in New Zealand, click here