Dicker Data is taking a fresh approach to Microsoft’s licensing programs in New Zealand, empowering Kiwi resellers through a series of out of the box initiatives at a local level.
Introducing additional products and methods to the value-added distributor’s armoury, Dicker Data’s role as a two-tier New Zealand distributor in Microsoft’s Cloud Solution Provider (CSP) programme now allows for partners to possess greater ownership of the business relationship as they provide services to end-users.
But as resellers shift to higher margin offerings via IP Services, Project Services, and Managed Services, Royden Burt, Microsoft Office 365 Business Development Manager at Dicker Data is helping pioneer new ways to engage the Kiwi channel.
With Office 365 adoption already high and continuing to rise across the country, and Azure and CRM soon to follow, Dicker Data is bringing on the experience of qualified deployment providers to strategically advise resellers on how best to tackle Microsoft’s mountainous portfolio of solutions and services.
A large part of this initiative involves Dicker Data engaging heavily with SharePoint deployments, a move Burt believes better equips the local channel to provide complete cloud solutions to end-users.
“Through Dicker Data,” Burt explains, “partners now have access to best practice documentation, tools, templates and reference materials to deliver customised deployment proposals, leading to follow-on services projects.”
Designed to help guide partners through the business value of SharePoint, Burt says the initiative helps partners deepen their knowledge of Microsoft products, products considered by many to be an intimidating aspect of work that requires significant investment from a time perspective.
“The traditional view of SharePoint is that it is a big beast that requires a lot of work,” Burt observes. “But as experts in Office 365 licensing, we like to drive the entire suite and help our partners extract key information to ensure they drive sales and improve the end-user experience.
“It would not be feasible for our resellers to be out in the market while still learning every single ability of SharePoint, or even finding a partner that can, which is why we moved in and offered to streamline the process.
“We found partner specialists who can provide a service to resellers which enables them to provide whole solutions to end-users.”
According to Burt, using SharePoint as an example, Dicker Data’s role in New Zealand is far greater than the “single-transaction licence-provision” approach associated to many distributors in the market.
Rather, the Auckland-based distributor - with dedicated Microsoft BDMs in Auckland, Wellington and Christchurch - examines the bigger picture when it comes to reseller enablement.
“Our role doesn’t stop at providing a Microsoft licence,” Burt adds. “We strive to ensure we encompass a range of different options, such as our work with specialist SharePoint experts, to help our resellers excel in all the different types of environments they encounter.”
“Dicker Data is taking on the mantle of leadership and ensuring that we provide efficient reseller support and that our relationship is ongoing.”
Key benefits of the dedicated partner service includes providing a basic understanding of the functionality provided by Microsoft SharePoint, access to a qualified consultant for deployment planning activities and questions as well as guidance as to the next steps to continue planning efforts for SharePoint, Project and Portfolio, Yammer and/or Office 365.
To hear specifically about Dicker Data’s educational Microsoft cloud sessions in New Zealand, contact Royden Burt directly on firstname.lastname@example.org