Westcon Group New Zealand will offer the full Cisco product portfolio under its Comstor brand, starting from July 27, 2015.
In a move which will help local partners drive revenue and growth, the brand Comstor is Westcon’s dedicated, value-added Cisco business practice.
As result, Comstor New Zealand will distribute the entire Cisco product portfolio across the Kiwi channel market, which covers security, data centre, collaboration and enterprise networking.
“Westcon New Zealand is creating a specialist Cisco team under the Comstor brand,” says Mark Baker, Country Manager, Westcon Group New Zealand.
“This will make it easier for channel partners to buy and sell Cisco products both in New Zealand and globally.”
The brand Comstor may be new to New Zealand, but it is not new around the world, originally founded in 1985 as Cisco’s first global distribution partner.
The Comstor brand up until today is now used in every country around the world and closer to home, by offering the Cisco portfolio under Comstor, Baker says the distributor can leverage the global strength of this brand.
“Comstor is globally the number one dedicated value-added distributor of Cisco solutions with a presence in 60 countries across six continents,” he explains.
“Comstor solutions programs deliver information and tools to help Cisco-oriented resellers become more competitive locally and internationally.”
Comstor New Zealand will leverage international Cisco programs as well as its own EDGE framework, which is designed to help partners profitably sell solutions and exceed their Cisco business goals.
“EDGE helps customers engage and on-board, develop their business, grow their business through additional technologies, marketing and services, and extend their business with new consumption models or geographies,” Baker adds.
“It seamlessly integrates with Cisco’s Partner Plus, to make sure joint customers can benefit from the many opportunities both programs bring.”
Baker says non-Cisco products will continue be offered under the Westcon Group brand.
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