Search-based marketing has come a long way but more advances are anticipated, such as searches that move beyond keywords along with capabilities in image searches and mobile phone-based searches, a Google official stressed Wednesday.
Stories by Paul Krill
Microsoft is developing a software wrapper to better enable iPhone application developers to add Bing search results to their applications, a Microsoft official said on Wednesday.
Oracle will delve further into the server virtualisation space this week, offering a template-building tool to speed up deployments based on the open source Oracle VM software product.
A move intended to capitalize on the budding cloud application deployment trend will unite virtualization vendor VMware with Java framework developer SpringSource.
Intel's work promoting netbooks -- the downsized PCs that are gaining in mindshare -- was touted by a company official Wednesday, who stressed benefits in boot-up times, graphics, and network capabilities during a technology conference.
While applauding Microsoft's contribution of code to the Linux community this week, Red Hat nonetheless urged its rival to pledge that it will never use its patents against Linux.
More than 50 companies, academic institutions, and other organizations, including vendors such as Red Hat and Oracle, are banding together to promote use of open source by the federal government via an organization called Open Source for America.
IBM is announcing on Tuesday availability of an open source machine learning compiler, which the company said intelligently optimizes applications, thus meaning shorter development times and bigger performance gains.
Reassuring the Java community, Oracle CEO Larry Ellison pledged a commitment to Java technologies, including the budding JavaFX rich media extension to Java, on Tuesday morning at the JavaOne conference in San Francisco.
Moving on plans to enable development of PHP applications for its Windows Azure cloud platform, Microsoft plans to demonstrate this week the PHP SDK for Windows Azure at TechEd India, a Microsoft representative said.
JRuby, a Sun Microsystems-driven implementation of the Ruby language for the Java Virtual Machine, is being used in a range of applications including one to battle infectious diseases. But like other Sun technologies, it remains to be seen how Oracle, which plans to buy Sun, will deal with it.
Sun Microsystems is making a game out of promoting its JavaFX rich media application technology.
Microsoft will take aim at IBM Thursday in a Web campaign touting Windows Server on Intel-based hardware as a better, more economical performer than IBM's AIX and RISC server platform.
A software development kit for Java ME (Micro Edition) 3.0 that features integration with Windows Mobile devices is now available, according to Sun Microsystems.
Sun Microsystems, soon to be part of Oracle is a planned merger goes through, is proceeding with plans to ramp up its Sun Cloud service for cloud computing. But even a leading Sun executive for cloud computing acknowledges Oracle can do whatever it wants with Sun Cloud, including making changes or even eliminating it.
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