Stories by Amanda Sachtleben, Hamish Barwick

How To choose a stand-out company name

Technology firms find themselves swimming in a sea of generic names which all too often contain such words as soft, net, micro, technologies and solutions. So how can companies differentiate themselves when they're part of this environment, and how can they build a brand and a culture around their name? Reseller News spoke to a range of industry players about overcoming blandness and adding an X Factor to their moniker.