From time to time I run out of things. I often find myself staring into the fridge in the vain hope of finding a few drops of milk for my morning coffee – having forgotten I had to pick up a carton on my way home from work the night before.
Stories by Greg Adams
Like me, you probably won’t remember learning your ABCs. I was taking my first few alphabetical steps back when some guy by the name of Neil Armstrong was taking a first few steps of his own – only a few more people were watching him!
Email is a bit like an arm – you can get so used to it being around that you don’t really know it is there … until it is not. Then the world as you know it comes to a shuddering halt.
I’ve always known the French like to be a bit different. In the defence of the langue Française, they insist on the use of French words. Fair enough. I’m familiar with their use of courrier (or courrier electronique, to give it its full name), for example, as opposed to email.
I was at a little bit of a loose end at the weekend. Not much to do and most of the day to do it in. So, there I was, lounging on the sofa, Sky remote at the ready. I flicked through all the usual suspects – Sports, NatGeo, History Channel, UKTV ... nothing. Not even the Cartoon Network had much to offer.
It may be on a go slow, or do something I didn’t ask it to, or simply freeze and refuse to function at all. Whatever the trouble may be, sometimes I think my computer has got it in for me. Then, after the moment has passed, I console myself with the fact that an inanimate object can’t consciously be out to get me.
I have the pleasure of living in Bucklame. It’s a great place – arts, shopping, beaches, big tower, harbour with sparkling waters, lattes, half a rugby stadium, squabbling politicians, busy roads …
The amazing thing about technology … is that it’s amazing. Mind boggling, in fact. Someone told me the other day that it took social networking site Facebook two years to reach an audience of 50 million. As remarkable as it is, this is the sort of stat we tend to take in our stride, nodding sagely at the phenomenal phenomenon that is IT. Two years, huh? It actually seems a long time. However, to put that in perspective, it took TV 13 years to reach a similar audience … and for radio it was 38 years!
Looking for something on the web? Without the exact URL of a website it’s virtually impossible to find anything online … without the help of a search engine. So, I guess it should come as no surprise that ‘searching’ is on the developmental frontline for many companies.
Maybe it’s something to do with the weather, or the end of Super Rugby, or Google’s go slow, or the arrival amid much hullabaloo of WolframAlpha … (btw, couldn’t they have come up with a catchier name, or is the point to sound a bit snooty ‘cos they think they’re the best?)
I remember a few months back – a year or more in fact – when ex-TV news announcer Richard Long came out of screen retirement to front an advertising campaign for Hanover. Clearly he was chosen because he was a recognisable, friendly face. But, more importantly, a face that had been in our living rooms for the last few years, he was someone we knew and… well, someone we trusted.
I know PR people have a job to do, but sometimes …
While I rarely stray into the upper echelons of our industry’s power and privilege, I like to think I keep fairly good company. The familiar list of names sitting in my email address book represents a healthy, hard-working and relatively important cross-section of ICT society. A few CEOs and CIOs, plenty of marketing and PR types, as well as managers, advisers, consultants, developers technicians and so on.
A new online, anti-theft service that makes your laptop shout out things like ‘Help, I’ve been nicked’ sounds a bit of a hoot.
I’d like you to try something for me — hold your breath. Now count one… two… three… four… five… keeping going… six… seven… eight… nine… 10… hold it in…