Stories by Rae Neild

Google Adwords misleading? Yeah, right!

This morning I got an email from my local grocery store, offering me a special on roses for Valentine's Day. What amused me was the last line: pssssst - email this to the partner in your life as a subtle hint...The logician in me said "but how can it be subtle if you do something as obvious as emailing it? Fair Trading Act breach? Misleading conduct?" Then the lawyer in me said "but this is so obvious that no one would be misled by it. Not a breach but a Tui moment."

Changes in consumer law resellers should notice

Well, the holidays are over, and it's back to work for all of us. I hope that you all had a great time and were able to get away from the dreaded emails and messages. And for those of you who worked through, your good times will come.

Anti-social media

So you’ve heard all the hype about using social media like Facebook as a great marketing tool? It’s probably true – and it has legal consequences. Let me tell you today’s new trick. After updating my iPhone to the latest iOS, I went into my (little used) Facebook page to tell an English friend that we have sent all our bad weather to her. Lo and behold! Up popped a full screen message inserted into my news feed (not politely ignorable on the side) advertising a competition promoting a well-known national retailer – one not known for its shyness, I might add. No ability to switch it off as far as I can see, and believe me I’m not going to “like” it! Being a mean-spirited lawyer, I reached for the Unsolicited Electronic Messages Act 2007 (also known as the Anti-Spam Act) to see if it was prohibited. I’m not giving you my preferred conclusion - I’m biased.