Tech giant introduced a flashy new red iPhone 7, a storage boost for the iPhone SE and a cheaper iPad price.
The Cupertino campus designed by Steve Jobs will pay tribute to Apple's late founder with a 1,000-seat auditorium, the Steve Jobs Theater.
Apple's CEO speaks out about the biggest issues facing the tech industry and the world.
Apple is against Trump's executive order.
The Mac, Apple Watch, and services like Apple Music also broke records for Apple’s bottom line.
New iPhones, new MacBooks, and new Apple Watches were bright spots in an otherwise gloomy year of sliding iPhone sales and a legal battle with the FBI.
The company is exploring a more interactive MacBook with the new Touch Bar, but don't expect a fully touch-enabled Mac.
Is Apple sacrificing the MacBook Air for the MacBook, MacBook Pro, and iPad Pro? It sure feels like it.
IBM employees prefer Macs, which is actually saving IBM about $543 per computer.
Apple's car needs some direction, and rumor has it Cupertino might bring on the Brits at McLaren Technology Group to assist.
From Steve Jobs to the Apple car, Cook looked back at Apple's past and looked ahead to its future in a wide-ranging interview.
CareKit apps will help you monitor symptoms, medication, and treatment plans for a variety of medical issues.
Apple's new iPhone looks like a 5s but performs like a 6s.
The iPhone won't always be the moneymaker it once was.
Apple's CEO has high hopes for the new 12.9-inch tablet, even if it cannibalizes existing iPads and MacBooks.