Stories by Elizabeth Heichler

Adidas CIO plays to win at digital marketing

Forget the territorial battles being fought at other companies between marketing and technology executives. At renowned athletic gear maker Adidas Group, the digital marketing approach is built on a real alliance between the two disciplines.

What's the CIO's role as marketing builds its digital empire?

The corporate landscape captured in marketing guru Larry Weber's new book, "The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric," is one where the CMO might be seen as increasingly moving onto the CIO's traditional turf. Weber sat down with IDG News Service recently to talk about how that relationship can work in the successful digital enterprise.

Minecraft's Notch revealed in behind-the-scenes tale

The wildly popular game "Minecraft" is a lot like its creator, Markus "Notch" Persson: modest in style and origin and apparently still true to its roots despite phenomenal success. In their new book just published in the U.S., authors Daniel Goldberg and Linus Larsson go behind the scenes to tell the story of how their shy fellow Swede became the indie games industry's first real rock star.

Apple manager arrested over US$1 million in kickbacks

An Apple manager with responsibilities for the company's contract manufacturing in Asia was arrested Friday and charged with accepting kickbacks. Global supply manager Paul Shin Devine was charged with accepting $1 million in kickbacks from half a dozen Asian suppliers of iPhone and iPod accessories in a federal indictment and a civil suit, the San Jose Mercury News reported. Devine allegedly was paid for sharing confidential Apple information with contractors that helped them win Apple business on favourable terms, the paper said. The Wall Street Journal reports that Devine gave confidential information to companies like Cresyn Co. Ltd. in South Korea, Kaedar Electronics Co. Ltd. in China and Jin Li Mould Manufacturing Pte. Ltd. in Singapore. He allegedly shared the kickbacks with Andrew Ang, an employee of Jin Li who the indictment charges helped broker deals with his employer and others. Meanwhile, Apple on Friday sued Devine in a case in the US District Court in San Jose, and he is scheduled to appear on Monday, the Journal said.

EmTech 08: Mundie's bets are on 'first life'

The dramatic increase in compute power unleashed by multicore processors will enable applications that blend virtual representations of the real world with information that meets users' contextual needs, Microsoft's top researcher said at the Massachusetts Institute of Technology Thursday.