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Has Apple run out of ideas?

Apple unveiled a ton of products at its California Streaming event, but nothing was really new.
Tim Cook (CEO, Apple)

Tim Cook (CEO, Apple)

Apple's California Streaming event was supposed to be the premier event of the Spring. Sandwiched between Samsung's foldable-heavy unpacked and Google's Pixel 6 unveiling, Apple's first event of the fall came with a ton of anticipation, heaps of hype, and oodles of exciting rumours.

But when CEO Tim Cook delivered his keynote wrap-up for the event, it was hard to not feel underwhelmed. Yes, we got the iPhone 13, iPad mini, Apple Watch Series 7, and a new ninth-gen iPad, but it was hard to feel that the products Apple launched were iterations rather than innovations, a slew of so-called tick products that are more about maintaining the status quo than making a splash.