Reseller News

HPE searches for new A/NZ channel chief as Marina Fronek steps down

Fronek is currently working with HPE’s local leadership team to find a suitable replacement in the role
Marina Fronek, general manager and director channels, distribution and alliances, Hewlett Packard Enterprise

Marina Fronek, general manager and director channels, distribution and alliances, Hewlett Packard Enterprise

Hewlett Packard Enterprise’s (HPE) general manager and director channels, distribution and alliances in A/NZ, Marina Fronek, is set to step down from her post heading up the company’s local channel business.

It is understood that Fronek is currently working with HPE’s local leadership team to find a suitable replacement in the role, which she stepped into in November 2017. 

Fronek came to the Melbourne-based role after more than six years with the vendor, first as sales director and then as director, commercial and public sector. 

“Marina Fronek will be leaving Hewlett Packard Enterprise South Pacific to pursue the next career chapter in the new year,” said Stephen Bovis, vice president and managing director of HPE South Pacific.

“Marina stewarded and completed the local implementation of the HPE Partner Ready Program locally, post HPE Next, to position the channel community for maximum success in the market. 

“In Marina’s former HPE positions she fuelled growth in the business leading both direct account management sales and large scale services pursuit businesses. We thank Marina for her outstanding contributions in running HPE’s Channel, Distribution and Alliances business and in her former roles.

“We wish her all the very best for her next venture with a legacy of a strong and vibrant channel community supported across HPE for a successor. Further announcements will be made in due course,” he said.

Fronek joined HPE after several years at IBM. Her roles at IBM included strategic services engagement executive and strategic outsourcing business executive.

News of Fronek’s impending departure comes just a day after HPE revealed the latest FY20 updates to its Partner Ready Program, which the company said would give partners greater ability to customise their approach to developing enablement and establishing differentiation in the market.

According to HPE, the new program updates are also aimed, in part, at optimising the partner experience and empowering partners to further accelerate the engagement and growth of HPE GreenLake, the vendor’s edge-to-cloud as-a-service offering.

“We recognise partners as the heroes of our business and appreciate the important role they play as an extension of our own sales and technical teams,” Fronek said in a statement. “Together, HPE and our partners are seizing on the unique opportunity to deliver transformative as-a-service solutions to customers worldwide. 

“The HPE partner community has become a powerful force in driving the terrific growth of HPE GreenLake, and our updated Partner Ready program is designed to provide them with an unmatched combination of sales and field enablement, and financial incentives and rewards, to help them continue to serve customers and grow their business,” Fronek said.

In October, former Huawei director of channel sales Paul Richardson vacated his role at the Chinese vendor to join HPE as its national partner and service provider sales manager.

Based in Sydney Richardson reported to Fronek in her capacity as general manager channels, distribution and alliances, A/NZ.

"We are delighted to have Paul on board as Paul has shown a high level of commitment to the partner community in numerous roles and focusses on leading with the channel," Fronek said at the time. 

"This was a very considered appointment as we ensure that all of our HPE teams truly align to our core value of partnership first and the power of collaboration."