Company-X buys augmented VR specialist Pepper Creative
- 28 June, 2019 06:16
David Hallett, Lance Bauerfeind and Jeremy Hughes (Company X)
Company-X has added augmented and virtual reality expertise to its offering with the acquisition of Pepper Creative.
Hamilton-based Company-X acquired the company, which now operates under the Company-X brand, on June 21.
The buyout adds new and highly specialised capabilities to Company-X’s offering and increases its team to more than 50.
Pepper Creative founder Lance Bauerfeind and his team have earned a reputation for their work using virtual and augmented reality for advanced scenario-based industry training, real-time maintenance solutions and content for sales and marketing.
Clients have included Fisher & Paykel, Livestock Improvement Corporation (LIC) and Westpac, with international clients as far away as Sweden and the USA.
Bauerfeind is joining David Hallett and Jeremy Hughes on the Company-X management team.
“Pepper Creative and Company-X share some fundamentals that really confirm to me that this decision is the right one,” said Bauerfeind.
“We both listen to our client’s blue-sky ideas and help form them into a tangible project. And, just like Company-X, we have been at the forefront of using advanced technologies to bring those ideas to life."
Company-X’s interest was piqued by a number of Pepper Creative’s recent projects in the training and education space.
For e-learning business Workbright, Pepper Creative developed a game-like training exercise for fire wardens, guiding them through how to clear spaces, teaching them to have outside inspections after a site is cleared and identifying risks and hazards.
Another recent project involved a proof of concept for food safety and biosecurity firm AsureQuality, which already had virtual reality, augmented reality and mixed reality included in its science and technology plan,
AsureQuality focused on a proof of concept of wearable computer headsets and voice recognition for staff training and for improving existing services and products. The aim was a tangible impact on productivity, efficiency and efficacy, as well as the ability to process information faster, smarter and to be more mobile.
The starting point was to use a hands-free wearable computer headset to enable AsureQuality’s people the freedom to perform their audit work and record comments, photos, videos for an inspection by voice alone.
Clients can still see the person they are talking to without the obstruction of heavy glasses or visors, and the inspector has clear vision at all times, conforming to safety requirements.
AsureQuality is now planning to roll the technology out as a tool in their business.
“The work done for AsureQuality is a great example of how this evolving and highly specialised technology can add amazing value to a business,” said Hughes.