Reseller News

Trend-spotting futurologist Magnus Lindkvist to headline EDGE 2019

Renowned innovation expert will outline how brands can build better versions of themselves
Magnus Lindkvist

Magnus Lindkvist

Globally renowned trend-spotter Magnus Lindkvist will deliver his vision of innovating for future growth during the opening keynote of EDGE 2019, ANZ’s leading channel destination conference.

As part of this year’s theme, Build, the Swedish analyst will demonstrate how the technology community can strengthen their brands and differentiate in an age of never-ending change.

Rather than thinking of the future as a far-flung destination, Magnus will show the EDGE audience how to use it as a way of building better versions of themselves while being resilient against change.

Magnus founded Pattern Recognition in 2005, which specialises in helping companies sort through the complexities of what’s ahead and build strategies for growth and competitive edge. He has delivered thousands of keynote speeches globally over the past decade.

Set for Hamilton Island, EDGE 2019 will lay out the building blocks for attainable future growth in the channel over four jam-packed days, backed by local research from Tech Research Asia.

Over 300 C-level executives will come together in a collaborative and educational environment, that will address hunting new customers, raising brand awareness and true competitive differentiation during various keynotes, compelling business streams and structured networking.

In response to partner demand, the invite-only EDGE 2019 will run from 28 July - 31 July, allowing partners to connect; learn and collaborate amid the hand-picked delegation of executives.

New Zealand partner delegates will arrive on 27 July, commencing the conference with a dedicated track featuring Kiwi research and insights on Sunday morning.

Building a brand fit for the modern technology industry is of paramount importance across the IT channel, but constraints around resources, budget and legacy can take a heavy toll on true transformation.

EDGE 2019 will give partners the direction and strategies for execution to create this transformation roadmap, exploring everything from building a sustainable customer base, viable marketing strategy, a long-lasting unique IP, stronger internal practices and a deeper support ecosystem.

More details regarding speakers, content and agenda will be released in the coming weeks.

To enquire about EDGE 2019, New Zealand partners click here.