Reseller News

Ingram Micro boosts Cloud Marketplace with sales and marketing hub

Resellers receive a new set of online tools for selling cloud services
New cloud hub aims to boost reseller network.

New cloud hub aims to boost reseller network.

Distributor Ingram Micro is launching the Ingram sales and marketing hub within its New Zealand Cloud Marketplace today.

The hub will provide resellers with a single destination for product information, sales tools and digital marketing advice and support, said the general manager of Ingram Micro cloud, Barbara Kidd. 

Channel partners can say goodbye to the days of scouring through vendor websites trying to pull together disparate product information, because the Hub has everything they need, Kidd explained.

Each product on the Cloud Marketplace has its own playbook on the hub, with sales guides, customisable sales sheets and ready-to-use product logos and screenshots. 

Pre-built campaign tools include banner ads, email and social media content, data sheets and landing pages that are editable and able to be branded by partners.

“The complementary resource provides a single destination to discover and learn about cloud services, create and execute marketing campaigns, and customise sales enablement and access industry insights so they can be the go-to cloud experts for their customers,” Kidd says.

The hub was designed especially to help resellers who are time poor and who may have little or no marketing resources.

New Zealand is the third territory in Ingram Micro globally to provide the digital suite for technology partners. Ingram Micro launched its Cloud Marketplace in New Zealand in 2015.