Reseller News

Craig Betts exits Symantec to pursue robotics market

Industry veteran swaps security for RPA
Craig Betts

Craig Betts

Craig Betts has resigned from his role as country manager of Symantec in New Zealand, exiting the vendor to pursue new opportunities within the robotic process automation (RPA) market.

According to a post via social media, the industry executive is “starting a new and very exciting role in the RPA space”, and will announce plans shortly.

Betts exits Symantec after more than four years with the security vendor, having joined the business as Kiwi leader in November 2014.

During his tenure, Betts was tasked with building strategic partnerships for Symantec across the New Zealand market, spanning government agencies, telecommunication service providers and enterprise customers.

Leveraging more than 25 years industry experience, Auckland-based Betts was previously sales manager of Endace across Asia Pacific, focusing on the provider’s network performance monitoring, analytics and cyber security technologies.

Prior to this, Betts spent more than three years as a specialist advisor at Channel Wise Consulting, managing and developing the reseller channel across Kiwi enterprise and government spaces for F5 Networks, ArcSight, Arbor Networks, AirTight and Axway.

Betts was also country manager of Fuji Xerox Printers locally, a role he held for over four years following enterprise sales roles at Toshiba during the early 2000s.

Before moving into vendor organisations, Betts started out as a reseller with account director roles at both Axon Computer Systems and Computertime Computer Services.

According to IDC, spending on spending on robotics and related services will reach US$93 billion across Asia Pacific in 2019, representing a growth rate of 19 per cent from 2015.

“Robotics is one of the core technologies that is enabling significant changes in manufacturing through factory of the future initiatives,” said Dr. Jing Bing Zhang, research director of robotics at IDC, at the time of publication in 2016.

“While traditionally used in the automotive industry, there is an increasing adoption of robotics in sectors like electronics, retail, healthcare, logistics, agriculture, services, education, and government.

“Such broad-based growth in robotic adoption is being driven by increasing labor costs, shortage of skilled labours, and an increasing emphasis on repeatable quality in conjunction with a reduction in prices of robotic systems and strategic national initiatives.”