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Wipro drives digital, acquires Australian design agency

Syfte’s team of designers absorbed within strategic design arm of Wipro

Wipro has unveiled plans to acquire Australian design agency Syfte to enhance digital transformation offerings across Asia Pacific.

Terms of the agreement - for an undisclosed amount - will see Syfte’s team of designers absorbed within Designit, the strategic design arm of Wipro.

The move is designed to “further strengthen” the design and innovation capabilities of the global technology giant, specifically transformation services offered by Wipro Digital.

“Design is now a part of every digital conversation that we have with our clients,” said Rajan Kohli, president of Wipro Digital. “Wipro has a well established presence in Australia.

"With this expansion, we now bring a substantial and differentiated design and local engineering capability to the market.

“Our Australian and Asia Pacific clients can expect a design-led approach to business and engineering transformation from our integrated teams at Wipro Digital and Designit.”

Currently, Wipro Digital and Designit serve clients from 18 digital pods around the world.

“Syfte is a perfect match for Designit,” added Humberto Matas, global managing director of Designit. “Both companies are focused on creating high-impact, human-centred products, services, systems and experiences that matter.

“As we expand into Australia, with the addition of talent from Syfte, we are now significantly better positioned to co-create the digital agenda for our Asia Pacific client base.”

Founded by Katja Forbes, Syfte specialises in service and interaction design, in addition to experience strategy.

The Sydney-based business works with customers across aviation, banking, retail, government and not-for-profit sectors.

“The combination with Wipro Digital and the opportunity to launch Designit in Australia and New Zealand is a perfect fit for us, as we share similar values around people, organisational culture and strategic design,” added Forbes.

“The service and outcomes our clients have come to expect from Syfte will only be further enhanced. The greater recognition that comes with an international identity will ensure we continue to provide ambitious market leaders, who are our clients, with the exceptional design solutions they deserve.”

Forbes will be retained as the managing director of Designit, Australia and New Zealand and be based in Sydney.