Reseller News

Kiwi ISV takes enterprise solution to market through Microsoft Azure

Deployed on Microsoft Azure, Flintfox RMx software integrates with any ERP offering
Barrie Sheers (Microsoft)

Barrie Sheers (Microsoft)

Flintfox International has unveiled a new hyper-speed pricing engine designed for the enterprise, leveraging the capabilities of Microsoft Azure.

Tapping into deep expertise within Dynamics 365, the solutions allows for more efficient management of trade activity for both purchase and sell side operations, including advanced pricing, promotions, rebates, and claims and deductions.

Under the banner of Flintfox RMx software, the offering is now extended to enterprises using any enterprise resource planning offering.

“With RMx, we have developed a super-fast and flexible pricing and rebate management solution,” Flintfox CTO, James Lett, told Reseller News.

“Powered by Azure and leveraging the most highly advanced technology available, our clients benefit from a pricing engine that can deliver milli-second response times for complex pricing calculations.”

According to Lett, the RMx solution can also generate a price up to 50 times faster than the typical ERP.

“The unparallelled processing speed is attributed to advanced memory-resident database technology, developed by Flintfox,” Lett added.

“This eliminates the need for pricing calculations to go through a traditional relational database management system (RDBMS) server, which would simply slow down the information exchange needed for real time pricing.”

Headquartered in Auckland, Flintfox is a Microsoft gold partner and global independent software vendor, specialising in the design and development of advanced trade and revenue management software, alongside ERP consulting and implementation services.

“Flintfox’s latest solution development in Azure is a successful testament to how Flintfox is capable of fostering digital innovation through leveraging Microsoft cloud technologies,” Microsoft New Zealand managing director, Barrie Sheers, told Reseller News.

“This allows Flintfox to build new products, and more importantly provide next generation solutions to our end customers to achieve digital transformation on a global scale.”

At this stage, current customer deployments of the RMx solution include liquor distributor EuroVintage in New Zealand, alongside international wholesale travel company, Globus in Australia.

“We’ve been looking for a solution for the past four years to manage our pricing and RMx is the only one we have found that addresses our pricing challenges,” EuroVintage CFO, Micheal van Druten, added.

From a consulting perspective, Flintfox also provides services expertise across implementation, development, managed and technical functions.

“Our biggest problem was always promotions – how to find, apply and process them correctly,” Globus operations manager, Starr Prendergast, said.

“Flintfox RMx has been able to simplify this process, allowing us to sort and apply any promotional rules automatically and instantly, for more accurate bookings.”