Reseller News

New Relic targets A/NZ partners

Aims to dramatically increase its A/NZ business
New Relic's Todd Osborne

New Relic's Todd Osborne

US-based real-time software insights provider, New Relic, is on a mission to step up its Australian and New Zealand market share through engaging with more channel partners.

The company works with cloud providers such as Amazon Web Services (AWS), Google, IBM and Microsoft Azure.

New Relic global vice president of alliances and channels, Todd Osborne, was in town in conjunction with the AWS Summit in Sydney.

“We’re looking forward to dramatically increasing our business in Australia and New Zealand with our partners,” Osborne said. “It’s already one of our highest growth regions and the team here has grown tremendously in the past 18 months. The Amazon cloud ecosystem is a huge part of our growth and we know we can accelerate our growth by leveraging the right partners.”

Osborne said he was interested in working with system integrators, solution providers and consultants dabbling in cloud implementation, migration and digitisation efforts. It already counts Telstra, The Iconic, Airtasker, Amaysim, Domain, Fairfax, Flight Centre,, REA, Domino’s among some of its many customers in Australia.

“We’re trying to attract the partner ecosystem that are leading those efforts and helping them to be more successful,” he said.

Last year, New Relic launched its Navigators Partner Program, focusing on helping partners increase speed and visibility for their customers’ cloud migration and transformation projects.

The program features two tiers -- Advanced and Community -- and incorporates cloud migration best practices and tailored dashboards; enhanced revenue sharing; training and enablement capabilities.

It also features packaged marketing support for cloud monitoring, DevOps and cloud-migration marketing programs. For select Advanced partners, they’ll have access to customised training programs, inclusion in regional sales kick-offs and preferred pricing.

For a select group of Advanced Navigators partners, New Relic will offer customised training programs, inclusion in regional sales kickoffs, and preferred pricing.

“We’ve got a couple of programs where we’re working together with them,” he said. “One of the things we’re doing for our advanced partners in the Amazon ecosystem is providing an extended period of trial licenses for new clients, so we can make it easy for them to use New Relic, as part of the migration projects that partners may be leading.”