Reseller News

​Leading Microsoft cloud partner rebrands in NZ

MHA Cloud Computing is changing its name in response to strong future growth plans.
Colin Williams - General Manager, Lucidity

Colin Williams - General Manager, Lucidity

Leading Microsoft cloud services provider, MHA Cloud Computing, is changing its name to Lucidity, in response to the company’s strong future growth plans.

Meaning “free from obscurity and easy to understand”, the managed services provider believes the name change - which is effective immediately - best reflects the organisation’s ability to clarify cloud needs for customers across New Zealand.

“This is precisely what we strive for through the delivery of our IT services,” Lucidity general manager, Colin Williams, told Reseller News.

“Over the last decade, we have been able to grow profitably and provide a trusted and fresh approach in delivering IT services to our customers.

“We just need to more effectively communicate our expertise and offerings and our rebranding effort provides the foundation to better achieve this.”

Williams acknowledged that while many businesses understand the benefits of cloud, organisations remain confused by the apparent complexities of the technology, and remain unsure at how best to maximise its potential.

As a cloud service provider, Williams said the new-look Lucidity aims to provide “clear direction and a safe path” for customers seeking cloud-based IT services.

“Our proposition is to offer trusted cloud solutions that are easy to implement and consume,” he added.

“Our alignment with Microsoft, as a Microsoft Cloud Solutions Provider (CSP), helps provide assurance that our cloud infrastructure and managed IT services are built on trusted technology.

“To reinforce the simplicity and clarity of offer we looked for a brand name that could carry this promise with longevity and meaning.”

As a long-standing Microsoft Gold Hosting Partner, and a Direct Microsoft Cloud Solutions Provider (CSP) in New Zealand, Lucidity provides managed IT services around Microsoft Office 365 and Skype for Business offerings, alongside cloud Infrastructure-as-a-Service built on Microsoft Azure technology.

In addition, the Auckland-based partner provides cloud consultancy services, helping assist customers across the country transition to the cloud.

“I have been very impressed by Lucidity’s achievements in growing and developing a high performing cloud first business through the team’s focus on clearly understanding customer requirements and providing trusted technology,” Microsoft New Zealand managing director, Barrie Sheers, added.

“We are very pleased to be supporting the company during its next phase of growth as one of Microsoft’s Gold Hosting Partners.”

Since its creation in 2002, Lucidity has been operating on both sides of the Tasman, with founders Paul O’Brien and Jarred Hogan finding relevance in cloud computing at a early stage.

Fast forward to today and the company services over 5,000 users across a range of industry sectors, including distribution, legal, accounting, travel and healthcare organisations.

With strong year-over-year growth, and evolving market and product opportunities, Williams said the organisation has recently been reviewing its opportunities to better serve existing and new clients across New Zealand.