Reseller News

APC launches new Aussie MSP program for power and cooling

Dedicated practice expands on existing partner program
Muralee Kanagaratnam - General manager channels and alliances Pacific, Schneider Electric

Muralee Kanagaratnam - General manager channels and alliances Pacific, Schneider Electric

APC by Schneider Electric has launched a new managed service provider (MSP) program for its power and cooling business.

The program is an extension of APC’s existing channel initiative and includes technical enhancements, dedicated support, enablement and incentives specific to MSPs.

The company said that through a specialised track in the partner program, MSPs will gain the ability to systematically monetise power and cooling within their business.

Schneider Electric general manager channels and alliances Pacific, Muralee Kanagaratnam, told ARN the new program provides additional revenue streams by opening a quick, easy path into a fast-growing market.

“Partners who have had a resell or systems integration model are transforming into a MSPs,” he added.

“By aiding those on this journey, and providing further support to those who are already MSPs, the program helps solidify a company’s position as a trusted advisor for datacentre solutions.

Kanagaratnam went on to say the new program was designed with increased profitability for partners at its core.

“Incremental revenue, opportunity registration, enhanced support and access to better tools and resources are just some of the incentives that will help them achieve that profitability.

“The Australian and New Zealand markets are evolving at a rapid pace. This new program is an evolution that ensures our partners have the support they need to continue to effectively grow and be profitable.”

Features of the new initiative include expanded technical integrations of the APC Smart-UPS line of solutions with commonly used remote monitoring and management (RMM) platforms and professional services automation (PSA) tools.

APC said it will offer new incentives as part of the program including financing and rebate options. The company has also introduced specialised certification paths and sales training, customer support and MSP-specific resources.