Apple Watch: How has the world reacted?
- 21 September, 2015 03:50
Apple’s eagerly anticipated foray into the wearables market has been met with a “strong, position reaction”, according to a new findings from Apple Watch owners across the world.
“Our latest survey shows the Apple Watch is off to a great start, with high marks in satisfaction and a strong likelihood of recommending it to others,” says Andy Golub, Survey Research Director, 451 Research.
“The wide range of features on the device and its frequent usage among owners pose a clear threat to health and fitness monitors and traditional watches.”
The survey, conducted by 451 Research’s ChangeWave service, focused on overall satisfaction, key likes and dislikes, and the impact Apple Watch is having on other markets with a total of 145 Apple Watch owners participating.
Overall satisfaction ratings (87 percent) are very positive for the Apple Watch - with more than half (54 percent) of owners saying they’re Very Satisfied and 33 percent Somewhat Satisfied with their new device.
In terms of expectations, 28 percent of Apple Watch owners say their new smart watch Exceeds expectations and 51 percent say it Meets expectations.
When Apple Watch owners were asked whether they’d recommend their new device to a friend or colleague, a robust 83 percent say they’re Very (55 percent) or Somewhat Likely (28 percent) to do so.
Key Likes and Dislikes
When asking Apple Watch owners what they like best and dislike most about their device, of the Top Likes - notifications (49 percent) is the number one thing Apple Watch owners like best about their device.
This was followed by Health and Fitness Monitoring (41 percent) and Aesthetics/Design (30 percent).
Top Dislikes include a total of 37 percent of owners claiming that the Battery Life is Too Short, with 31 percent of dislikes focused around Reliance on the iPhone.
Other dislikes include Lack of Waterproofing (25 percent), Selection of Apps (17 percent) and Learning Curve (17 percent).
Nearly half of all Apple Watch owners (46 percent) say they had previously planned on buying a health and fitness monitor but have put that purchase on hold or canceled it altogether now that they have an Apple Watch.
Another 16 percent say they’ve put on hold or canceled a traditional watch purchase.
Also, a striking 85 percent of Apple Watch owners say they wear their device on a daily basis, and another 11 percent several times a week.
Before purchasing the Apple Watch, more than two-thirds (69 percent) say they wore a traditional watch daily (61 percent) or several times a week (8 percent).
But since buying their Apple Watch, an overwhelming majority of owners who also have a traditional watch say the Apple Watch has replaced it (82 percent) – a clear sign of the negative impact it is having on the traditional watch market.
Other key findings from the survey include:
Apple Watch owners were asked how often they use various features and functionalities on their smart watch. Four-in-five (79 percent) say they use their Apple Watch for Health and Fitness Monitoring on a daily basis. Another 63 percent say they Send and Receive Text Messages, while 52 percent Check the Weather daily.
The survey found Lag Time When Scrolling or Refreshing (29 percent) is the top problem experienced by owners.
Issues with the Sensor (19 percent) – the focus of several media reports in the aftermath of the Apple Watch release – ranks second.
But when we asked Apple Watch owners about the extent of the sensor problem, just 4 percent characterize it as a Very Big Problem and 8 percent say it’s Somewhat of a Problem.
Fashion or Tech? A total of 61 percent consider their Apple Watch to be a Technology Device, but just 1 percent think it’s a Fashion Accessory.
At the same time, better than a third (36 percent) say Equally as Both.