Reseller News

Dicker Data unveils new "post-acquisition" logo

Express Data brand will be retired across A/NZ
Dicker Data's new logo.

Dicker Data's new logo.

Dicker Data has marked its entry to a new era with a fresh logo as it retires the Express Data brand across Australia and New Zealand.

According to a company statement, the new logo breaks away from Dicker Data’s traditional look, as the company moves forward, post‐acquisition, offering a wider range of products and services.

Chairman and chief executive, David Dicker, said he believed now was the right time to change our company logo.

"As our company continues to evolve and grow post‐acquisition, we have truly broken the mould of who we were," he said.

"We’re now able to offer many more vendors and solutions whilst maintaining our high standards of customer service.

"Our growth into markets such as cloud and software distribution are a clear representation of how our business is evolving and we’re changing our logo to mark this new era for DDR.”

Dicker Data will gradually introduce the new logo throughout April 2015 with transition complete May 1.

Express Data New Zealand will also begin to be rebranded to Dicker Data NZ Limited effective immediately.

The transition to the new branding is expected to be completed before the end of 2015.

The Express Data name will be retired from use across the A/NZ region as DDR completes the total integration.