Reseller News

Cloud focus key as Equinix launches improved Channel Partner Program

Program designed to enable MSPs, NSPs, system integrators and solution providers to drive next-generation cloud, network and IT strategies in the enterprise.

Data centre company Equinix has its global Channel Partner Program, designed for managed service providers (MSPs), network service providers (NSPs), system integrators (SIs) and solution providers (SPs) to help design and deploy the right IT and cloud solutions for enterprise customers.

A global program spanning the Americas, EMEA and Asia Pacific, the Equinix Channel Partner Program aims to allow partners to both resell and refer Equinix services, and is intended to help enterprise customers obtain the comprehensive IT services and expertise they need—from the channel community they're accustomed to working with.

As the enterprise workforce becomes increasingly dispersed, and companies are faced with the rise of new computing paradigms, such as mobile computing, cloud and big data, the company believes enterprises need partners who can help them decide which IT and cloud services to use and how to deploy them quickly.

Consequently, Equinix's strategic partnerships with leading cloud service providers, including AWS, Cisco, Google Cloud Platform, IBM SoftLayer, Microsoft Azure and NetApp, enable the Equinix partner community to help enterprises leverage the power of the cloud to support all their mission critical applications.

"We are empowering our channel partners to capitalise on the significant business opportunity to support their customers' cloud transformation needs, and not only increase their 'trusted advisor' status but also make it easier for them to extend their services and increase wallet share by offering new services,” says Pete Hayes, chief sales officer, Equinix.

“This program represents one of the top strategic initiatives for Equinix, and we have made significant investments to ensure our partners are set up for success, including increasing our internal resources six-fold over the past year."

Hayes says Equinix channel partners will also leverage Equinix's global footprint, advanced interconnection solutions, and vast ecosystems to meet customers' IT performance, reliability and cost requirements, while unlocking new revenue streams in an expanding global market.

Through the program, enterprise customers will be able to strike a balance between public clouds, private clouds and traditional IT environments—all architected, deployed and fully managed by trusted Equinix channel partners.

At present, the company works with 500 cloud solution providers and 1,000 networks around the world.