Reseller News

Storage makes sweet music as ex-EMC veteran heads up Violin Memory's A/NZ expansion

“Michael joins us at a critical and very exciting time at Violin Memory’s genesis here in A/NZ."

Flash-storage provider, Violin Memory, has announced the appointment of Michael Burnie as the company’s new Country Manager for Australia and New Zealand, as the company hones in on the market Down Under.

Burnie, who brings more than three decades of experience in the IT storage industry, has been brought on board to drive "aggressive growth" in the region.

Burnie’s appointment is a strategic move to spearhead the A/NZ business, one of Violin Memory’s largest growth markets in Asia Pacific.

As part of this, Burnie will be responsible for overseeing Violin’s local sales team, with the aim of nurturing relationships with Violin’s existing customer and channel partner base, as well as building relationships through new business acquisition.

Having helped launch storage giants EMC Corporation, Network Appliance (NetApp) and Isilon Systems (acquired by EMC in 2010) into the Australian market from relative obscurity, Burnie has the experience to drive industry leadership.

“Michael joins us at a critical and very exciting time at Violin Memory’s genesis here in A/NZ," says Jeffrey Morrison, VP and GM Asia Pacific, Violin Memory.

"The explosive growth of data is having a significant impact on how organisations run their business.

"In a fast-paced environment, everyone demands data fast, in real-time without any downtime.

“We are transforming businesses by accelerating their applications in the cloud at peak performance, using flash."

Given Burnie's wealth of experience in leadership and sales roles, with a proven track record in achieving revenue success across the A/NZ storage markets, Morrison says Burnie is "an ideal fit" to lead the company's transformation together with the Violin Memory team.

“I’m excited to be leading the team at such a pivotal time," Burnie adds.

"With much of Violin’s latest success being driven by the recent launch of our Flash Storage Platform which is the industry’s first all-flash primary storage system, I look forward to enabling further expansion”

Prior to joining Violin Memory, Burnie also held senior executive positions at EMC Corporation, NetApp, Isilon and STEC.