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INSIGHT: IoT matures as Microsoft’s mobile-first vision nears reality

Alvaro Celis, Vice President, Microsoft Asia Pacific, gives his take on the technology trends set to shake up 2015 across the region.

During the last few years, Alvaro Celis, Vice President, Microsoft Asia Pacific has been part of a major shift towards cloud technologies in Asia Pacific.

Without a doubt, Celis acknowledges that the cloud has been a “transformative technology” across the board, with organisations regardless of their size or sector achieving measurable business results.

“According to a recent Microsoft-sponsored survey of 291 IT decision makers across 10 markets in Asia Pacific, we discovered that 71% of IT leaders in the region are prioritising Cloud technologies in the next three years,” Celis says.

“They also ranked the Internet of Things, big data, mobile and social as being the top four technology disruptors for organisations.

“There is a major shift in intent when it comes to the cloud. It is no longer seen as new and disruptive. It is mainstream, a must-have in every CIO’s IT strategy.”

As the industry in New Zealand, and on a regional level, looks at key business drivers for businesses in 2015, Celis believes “there is no question” that growth and greater agility will best derived from technologies such as Internet of Things (IoT), cyber security, mobility and machine learning.

IoT poised to go mainstream…

Speaking as an industry veteran, Celis believes IoT is continuing to mature across a range of industry sectors, with companies now focused on the actionable potential IoT holds for businesses today.

“Companies are keen to understand and utilise IoT within their businesses, a trend that is evinced by a staggering 430% increase in searches for IoT on Bing over the past 12 months,” he adds.

But for Celis, IoT is not just about connecting “things”.

“The proliferation of cloud computing and sensors have paved the way for businesses to gain access to nearly unlimited amounts of data that can drive competitive advantages,” he explains.

In 2015, Celis expects to see CIOs and business leaders reimagining the enterprise by harnessing this data to act on key insights.

The benefits? “Improved customer service, detecting problems before they occur, reduced time to market, enabling new innovation in product and services development, and ultimately transforming themselves with new business models and revenue streams,” Celis adds.

However, IoT is not just for the big boys. In 2015, Celis believes the idea of IoT will become a tangible reality for businesses of all sizes.

“Many small businesses may feel overwhelmed by IoT, but where they can succeed by starting small with a few changes that can make a big impact,” he adds.

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“The Internet of Your Things, as we like to refer to it at Microsoft, is not about ripping and replacing technologies.

“It’s about leveraging what companies already have and adding to their existing systems so everything works better together.”

Machine learning will be the new frontier for competitive advantage

In 2015, Celis says businesses will begin to make full use of big data services in the cloud, with Microsoft expecting machine learning to “grow exponentially” across the retail, manufacturing and health care sectors in particular.

“Machine learning is the veritable next step in data analytics and is essentially a type of artificial intelligence that provides computers with the ability to learn without being explicitly programmed to do so,” he adds.

According to Celis, rampant growth will be driven by three factors: broader access to machine learning tools and services, massive computing power connecting systems and services, and the explosion of online data.

“These developments will create more opportunity for organisations to use machine learning for data-driven decision making,” he says.

“One way we expect to see machine learning positively impact both SMBs and enterprises is through the rise of mobile digital assistants.”

From a sales perspective, Gartner predicts that by the end of 2016, more than US$2 billion in online shopping will be performed exclusively by mobile digital assistants.

“Whereas for SMBs, mobile digital assistants will help them manage the little things so they can focus on the big things instead,” Celis adds.

“With the power of a search engine behind it, mobile digital assistants are able to learn more about its user and keeps track of things that interest the user, make helpful suggestions and provide relevant reminders.

“With mobile digital assistants capable of learning how to best serve users, business owners and employees can spend less time worrying about mundane activities and can instead focus on higher value added activities.”

Niche apps and mobile payments continue to gain ground

Mobile technologies have already had significant impact for SMBs in 2014, with many realising the competitive advantages that can be reaped through such technology.

And in 2015, Celis expects businesses will continue to leverage mobility, especially SMBs.

“Particularly in 2015, we will see SMBs investing in wider array of workflow-centric mobile applications particularly targeted at specific industries,” he adds.

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Mobile payments will also gain in popularity globally and in Asia Pacific, Celis adds.

“Following the broad adoption of mobile payment solutions such as Square, Softcard and PayPal in 2014, 2015 will see a continued rapid increase in mobile commerce and payments,” he predicts.

“We will likely see new solutions gain momentum that offer businesses more choice, flexibility and the ability to integrate with existing technologies.

“This means businesses will now not only require a mobile-optimised Web site, but will also need mobile-enabled point of sale solutions that are integrated into their back end infrastructure to help manage inventory.”

Business will beef up cyber security

On the issue of cyber security, Celis’ view is simple; people do not use technology that they do not trust.

“In 2014, there were too many news headlines about major companies falling victim to cyber crimes,” Celis adds.

According to a joint IDC and National University of Singapore study, cybercrime will account for US$138 billion in enterprise losses in Asia-Pacific.

Consequently, governments across the globe are re-evaluating security standards and strengthening inter-country cooperation to fight cybercrime - Interpol has even announced the opening of a new centre in Singapore to strengthen global security efforts to combat cybercrime.

“It is becoming increasingly clear that businesses will have to do more to fight the increasing threat of hackers, do more to protect their businesses and prevent huge losses,” Celis adds.

“We are seeing policy and technology developments that will help businesses beef up security on premises, in the cloud and across mobile devices.

“We see privacy and security concerns becoming even bigger in 2015, as the cloud becomes more and more woven into the fabric of people digital work and digital life.”

Celis believes IT brands play a critical role in ensuring that they are always ahead of the curve in security threats.

“Governments, organisations and consumers need to have more active dialogue about concerns such as security and privacy to better understand and ensure that they have the right levels of ‘Trust’ built into their work and life,” he adds.

Whilst technologies such as cyber security, IoT, mobility, and machine learning are not entirely new technologies, Celis predicts that the industry will see a “dramatic surge” in maturation and adoption of these technologies within Asia Pacific.

“The cloud of course will continue to play the role as a means of enablement to utilising these technologies and will offer businesses of all sizes unique growth opportunities and new competitive advantages,” Celis adds.